DATA.BET: "In 2025, we plan to maintain focus on personalization and user experience through new SPA customization tools"

Esports betting solutions provider DATA.BET made significant strides in 2024, advancing its position as a key player in the segment. The company introduced key innovations during the period, enhancing user engagement and creating more interactive betting experiences.

In addition to product advancements, DATA.BET expanded its B2B and B2C partnerships, strengthening its foothold in the global esports betting market. Additionally, the company's commitment to using official data for improved speed, accuracy, and transparency has set a new standard for operational excellence.

In an interview with Yogonet, DATA.BET’s Head of Sales, Otto Bonning, reflects on the trends that defined 2024, the company’s vision for 2025, and the growing potential of esports as a major force in global betting. He outlines its plans to introduce new product features and tools, all while leveraging the momentum created by the Olympic Esports Series 2025 and the continued evolution of the esports ecosystem.

Looking back at 2024, what are some of the major takeaways/highlights, achievements, or lessons learned over the past year?

Reflecting on 2024, the year has been marked by notable progress and impactful achievements for our company. We expanded our offerings with developed tools designed to enhance the esports betting experience. Additionally, we significantly increased the number of partners we collaborate with, and the range of events and disciplines that we provide to them.

Our newly introduced Widgets, such as Pitch Tracker and Scoreboards, are now available across major disciplines like CS2, League of Legends, Dota 2, and Valorant. These features have enhanced users' engagement with the platform, creating a more dynamic and interactive environment.

We have launched Bet Builder for CS2, a key advancement in personalization that allows users to combine multiple markets, such as the number of kills, round winners, player performance, or other in-game events, into a single, highly tailored bet, creating a comprehensive and engaging betting experience.

This year, the company has grown in partnerships across both B2B and B2C sectors, including Altenar, Nubet, Airhead Ventures, and Turbo Stars. These alliances strengthen our position and reinforce our commitment to delivering progressive industry standards.

Working with official data remained a key priority for us. Our partners have experienced the clear benefits of its accuracy, speed, and reliability in enhancing their operations.

Overall, esports continues to evolve, with the addition of new tournaments and emerging disciplines driving positive growth in the esports betting sector. These developments reaffirm its potential as a key driver of the industry’s future.

Which issues and trends would you say dominated the conversation this year, both in the iGaming industry at large and esports in specific?

The gaming industry focused on advanced personalization in sportsbook platforms, with a growing emphasis on modern UI and adaptable tools to meet diverse user needs. The demand for casual, fast-bet options inspired by casino gaming highlighted the need for versatile, player-focused solutions.

Official data was another dominant issue, as it ensures exactness, transparency, and trust, particularly in esports. With a minimal delay of up to 1 second, official data ensures that in-game events are almost immediate. Many operators struggle to understand esports, as the ecosystem vastly differs from traditional sports, requiring clear explanations to highlight its value. In this case, they miss effective monetization and engagement opportunities. With complex knowledge, creating exceptional products that grab users' attention becomes possible.

What can we expect from the company in 2025? Are there any specific trends, markets, or technologies that you believe will drive change in 2025?

In 2025, the company is expected to expand its functionality with new features and enhancements in its product offerings and trading capabilities, while making unexpected strategic decisions consistent with its established approach.

As the esports sector moves towards greater formalization with established rules and frameworks, the launch of the first Olympic Esports Series in 2025 highlights its growing recognition and importance on the global stage. This development, coupled with the introduction of additional tournaments, is set to strengthen content creation and reinforce esports' global significance in the coming year.

The Esports industry will continue to develop, proving its legitimacy and significance. Its audience and engagement levels are growing, reshaping the perception of competitive gaming as a vital segment of entertainment and betting. As esports grows, it underscores its potential to unite diverse global audiences while breaking down stereotypes, shaping its future as a key player in entertainment and betting.

In 2025, the company plans to maintain its focus on personalization and user experience through new SPA customization tools that provide tailored solutions for operators, boosting efficiency and flexibility. We look forward to sharing news about our strategic partnerships in Q1, with many more planned for 2025.