Market went live January 1

BETBY goes live in regulated Brazilian online betting market after achieving GLI certification

2025-01-06
Reading time 1:18 min

Platform provider BETBY has become one of the first sportsbook suppliers to go live in the newly regulated Brazilian market after successfully achieving certification from Gaming Laboratories International (GLI). 

Having secured the necessary certification for the Brazilian market, BETBY notes that it is authorized to deliver its sportsbook solutions in what has become "one of the world’s most anticipated and rapidly expanding regulated betting markets."

BETBY received Brazil federal certification in mid-December, which allows the company to provide its software to operators who obtained a license and went live on January 1, 2025, or who will obtain a license to operate in Brazil. 

GLI’s certification validates BETBY’s ability to meet Brazil’s technical requirements, including functionality of the sportsbook, information security management systems, and information security standards.

“Having our sportsbook solution certified and to be operational in a regulated Brazilian market is a major milestone for BETBY,” said Ilze Ramolina, Head of Legal at BETBY. “Brazil represents one of the most dynamic and high-potential markets globally, with its unparalleled passion for sports and rapidly growing digital ecosystem.

"Securing GLI certification underscores our commitment to integrity, compliance, and long-term success in this region. Brazil is central to our global growth strategy, and we are excited to collaborate with operators who desire to deliver world-class sports betting experiences to Brazilian players.”

Launched on 1st January, Brazil’s regulated sports betting market is expected to become one of the largest worldwide, fueled by the population's enthusiasm for sports—especially football—and an increasing shift toward digital gaming.

BETBY asserts that its localized approach ensures a seamless user experience designed specifically for Brazilian players, "cementing its role as a key innovator in shaping the future of sports betting in the region."

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