ICE Barcelona unveils activity program focused on Latin American and Brazilian markets
Clarion Gaming, organizer of B2B events for the gaming industry, unveiled the program of activities for ICE Barcelona 2025 focused on the Latin American and Brazilian markets, which "have attracted great interest from the international community due to their recent regulation."
The event will have +40,000 visitors, more than 800 exhibitors, +14,000 operators, and +200 regulators, in addition to more than 300 speakers. It will be held from January 19 to 22 at the Fira Barcelona Gran Via.
As detailed by the organizers, the World Regulatory Briefing is "one of the most popular conferences, which attracts regulators and legislators from around the world, providing a forum for discussing legal and regulatory issues with industry operators."
Below is the program of activities published by Clarion Gaming:
Day zero - Sunday, January 19th
17:00 -22:00 World Kick-Off Game Week, TIME OUT Market Barcelona
Start your ICE Day Zero experience at the vibrant Time Out Market in Barcelona. Collect your badge ahead of the main event, enjoy your first drink on us, and savor delicious food from some of the city’s best eateries. It’s the perfect way to connect with your peers and gear up for the World Gaming Week ahead.
18:00 - 22:00 World Gaming Gala (for regulators, government, speakers, iGB Exec + Clarion Advisory Board members - by invitation only)
Day one - Monday, January 20
11:40- 12:30 World Gaming Forum - Hall 5 - WrB Conference (CC5.1) - conference pass required
As the local sports betting market is predicted to hit $1.24bn this year alone, and an annual growth rate of 8.45% by 2029, Mexico is one of the hottest growth markets after Brazil, while Latin America’s wider regulated gambling market is set to quadruple in size to US$6.75bn by 2027. The latest election, slot ban court case and growing GGR have put it front and center.
During this WRB headline session, audiences will first hear from former President of Mexico Vicente Fox as he discusses his businesses-centered approach to development and the opportunities available in the region before being joined by a Brazilian operator to address:
- Navigating the reputational and financial risks of fragmented regulatory systems in Latin America.
- Balancing the benefits of tourism and economic growth with sustainability and social protection.
- Exploring the political risks and rewards of investment in the region’s rapidly expanding gambling markets.
14:00 - 14:45 Sustainable Gaming Zone - Hall 3
Embedding RG into New Ibero American Regulations - Sustainable Gaming Zone Hall 3
- Reinventing or inventing the wheel - avoiding the mistakes already made in more mature online markets.
- Localizing RG - how should practice and regulations be adapted with the view of player profiles.
Moderator: Karen Sierra, Vice President Latin America, Caribbean, and Spain, GLI
Máximo Gutiérrez, President, FEJAR-Spanish Federation of rehabilitated gamblers
David Calvete, Chief-Inspector, Games of Chance and Betting Control Service, Spanish National Police
Sebastian Vivot, CTO, LOTBA-Lottery City of Buenos Aires
- Bigger isn’t always better: Understanding how operators generate returns
- Keeping competitive: Making markets accessible to a range of licensed providers
Day two - Tuesday, January 21
- Market launch review
- Operator Experiences: the hurdles and triumphs in adhering to compliance requirements such as geolocation, Know Your Customer (KYC) protocols, and fraud detection mechanisms.
- Consumer Protection: Exploring responsible gaming in Brazil.
- Technology Insights: Examining data on monitoring fraudulent activities, ensuring geolocation precision and analyzing registration rates
- Regulatory Environment, Market Competition
- Economic Factors
- Predictions for Brazil’s long-term growth and regulatory adjustments based on the first few weeks;
Fabio Kujwaski, Partner, Mattos Filho
Day three - Wednesday, January 22
- Regulation
- Technology Integration
- Competition
- Suitability for the local market
- Regulatory Overview: Emerging regulations in LATAM
- AI Strategies in Gambling: Insights on how AI is reshaping the industry in LATAM.
- AI Support: Role of AI in supporting gambling regulation in countries like Peru, Colombia, Brazil, and Mexico.
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