BETBY to present "industry-first" AI-driven feed at ICE Barcelona

Sportsbook solutions provider BETBY announced that it will unveil "an industry-first" artificial intelligence (AI)-driven feed at the upcoming ICE Barcelona show. According to the provider, this “unparalleled feature” harnesses the power of AI to create odds for unique and otherwise unavailable special markets, such as those related to movies and TV series, offering operators new ways to boost player engagement.

Developed by BETBY’s AI Labs solutions, this “cutting-edge" feed enables the creation of unlimited and highly customizable markets tailored to custom events, aligned with operators’ preferences. According to the provider, the solution offers unmatched capabilities in responding to partner requests and delivering localized content, "setting a new benchmark for unique content creation in the sports betting industry."

The system first creates markets based on publicly available information about what to expect in relation to specific events. Then, it automatically filters out markets to find the tradeoff between markets that appeal to a certain audience and what traders can work with.

“This AI-based feed represents a significant leap forward in what we can offer to our partners. By combining the efficiency of AI with the oversight of expert traders, we’re delivering a system that ensures reliability while opening up new, creative markets no one else is offering. It’s just the beginning of what we envision as a transformative journey for the sportsbook industry,” explained Danil Emelyanov, Head of BETBY’s AI Labs. 

“At this stage, our AI uses up to 1000 virtual agents simulating player behavior, each with varying levels of access to information. These agents analyze, judge, and select outcomes to place bets, providing a robust dataset from which probabilities and odds are generated.”

BETBY invites operators to explore its new AI-driven solution at booth 5J18 during ICE Barcelona. Attendees will have the opportunity to engage with BETBY’s team at the show, including their newly announced global brand ambassador, chess legend Magnus Carlsen, and discover the company’s solutions and services.

In other recent news, the provider has become one of the first sportsbook suppliers to go live in the newly regulated Brazilian market after successfully achieving certification from Gaming Laboratories International (GLI).

Having secured the necessary certification for the Brazilian market, BETBY notes that it is authorized to deliver its sportsbook solutions in what has become "one of the world’s most anticipated and rapidly expanding regulated betting markets."