Stake to establish foothold in Northern Europe with Danish operator Mocino Play's acquisition

Online casino and sportsbook Stake is set to acquire Danish operator MocinoPlay, subject to regulator approval. The move comes as the brand seeks to continue expanding its presence in regulated markets.

"MocinoPlay has overseen the impressive rise of its VinderCasino brand in recent years and the acquisition aims to accelerate this growth by adding Stake’s global presence and marketing and product expertise," the company said in a press release.

The move coincides with Stake’s strategic push into regulated markets, building upon the momentum of the launch of Brazil’s new regulatory framework in early January.
 
This latest purchase gives the company a foothold in Northern Europe via the high-value Danish market, following Stake’s acquisition of Italian brand IdealBet in July last year and the acquisition of Betfair Colombia in November 2023.
 

The M&A activity forms part of Stake’s strategy for long-term, sustainable growth in regulated markets, with the goal of becoming "the world’s biggest casino and entertainment brand," the operator said.
 
Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “This acquisition will give us access to another high-value, regulated market with exciting growth opportunities. We have already expanded our local presence in Latam and Southern Europe, so making our mark in the north was the clear next step.
 
“We are demonstrating our clear ability to be successful in highly regulated markets, providing us with a blueprint for entry in other territories where compliance is crucial. The team behind MocinoPlay has done an impressive job in growing the VinderCasino brand in the Danish market and we look forward to integrating Stake’s winning formula to super-charge this growth and reach even more Danish players.” 

Peter Eugen Clausen, CEO of MocinoPlay, said: “Easygo is setting new standards in the gambling industry, and we are thrilled to be part of this journey. The combination of our team's local expertise and Stake's exceptional product and brand creates a winning formula. We look forward to introducing Stake to the Danes.”

The acquisition is subject to approval from the Danish Gambling Authority.