Concacaf seeks first-ever official betting partner for 2025-2028 Competitions

Concacaf, the governing body for soccer in North America, Central America, and the Caribbean, has opened a bid process for organizations to become the first official betting partner of its senior men’s and women’s national team and club competitions.  

The partnership, which will cover the 2025-2028 cycle, offers a Tier 1 sponsorship with exclusive brand visibility during some of the region’s most high-profile tournaments.
 
The sponsorship will encompass prestigious competitions including:  
• Men’s National Teams: Gold Cup and Nations League.  
• Women’s National Teams: W Qualifiers, W Championship, and W Nations League.  
• Club Competitions: Champions Cup, Central American Cup, Caribbean Cup, and the new W Champions Cup.  

Concacaf tournaments consistently deliver sold-out stadiums and extensive television audiences, a statement noted, presenting an opportunity for the selected partner to capitalize on the growing popularity of soccer in the region, particularly as momentum builds ahead of the 2026 FIFA World Cup.  

The governing body has expanded its calendar to include newly launched tournaments like the W Champions Cup and updated formats for existing competitions, further boosting interest and visibility.  

The bidding process will be managed by Concacaf’s Commercial Department, which will provide interested parties with further details on rights packages and competition descriptions following the submission of expressions of interest.

Concacaf expects this collaboration to not only amplify its competitions’ global reach but also foster stronger commercial ties as the sport experiences unprecedented growth across its member regions.