Uplatform: "We're excited to showcase our unique blend of stability and flexibility in our products and services at ICE"

From January 20 to 22, Barcelona will play host to the inaugural edition of the ICE tradeshow in Spain. The major global gaming industry event, relocating after an extended tenure in London, is expected to serve as a major networking hub for over 55,000 professionals from across the world and feature more than 630 exhibitors.

Among the companies gearing up for ICE Barcelona is online gaming platform provider Uplatform, which will be awaiting event attendees at Stand 4B34. At the show, visitors will be able to find out about the latest updates to the company's products, and how its portfolio can empower growth across markets all over the world.

To learn more about what Uplatform's presence at the show will be like, Yogonet held an exclusive interview with Maria, Senior Sales Manager at Uplatform.

What are your thoughts on the upcoming edition of ICE? Do you think it will feel different from previous shows since it's the first one being held in Barcelona?

I've been in the industry since 2018, and every time we've gone to ICE, I always imagined it happening in London. But this year feels different—there's just something exciting in the air!

With the new venue and all the fresh events planned, I think everyone is really looking forward to what Barcelona has in store for ICE. Our team is all set and can’t wait to dive into this exciting new chapter at ICE Barcelona! 

What will be the main products and services the company will highlight this time around? What should attendees approaching the booth expect from Uplatform?

I’m really excited to share what we’ve been up to with our sportsbook! Last year, it became clear that we’re not just offering a service—we’re a true partner in helping our clients grow.

I genuinely believe our sportsbook is one of the best out there. We offer incredible coverage, flexible odds, and highly customizable markets. We’ve got something for everyone. Our user-friendly platform ensures a smooth, geo-localized betting experience. 

Whether you want stability or rapid growth, we’re here to support you. So, yes! Attendees can expect to see how we can make a difference in their operations.

How would you describe the industry's current demands? What markets, verticals, and trends do you anticipate will draw the most attention during the expo?  

At Uplatform, we're always excited to showcase our unique blend of stability and flexibility in our products and services. We understand that operators face different challenges depending on their regions.

For instance, European operators contend with strict regulatory frameworks and market saturation, making it difficult to launch unique projects. And in Asia, navigating complex local regulations and dealing with payment processing issues are key obstacles. In Latin America, it's all about adapting to quickly changing market conditions.

That's where we come in! Our approach involves proactively assessing risks and offering tailored solutions that really make a difference. Attendees at our booth can expect to see how our localized content, diverse payment options, and regulatory compliance support empower our clients to operate efficiently and profitably. No matter where they are in the world, Uplatform is happy to help.

The event comes as we enter a new year for the gambling industry. What is your assessment of the company’s performance in 2024, and what should we expect from it in 2025?

Looking back at 2024, I’m really proud of what we’ve achieved as a team. We followed our roadmap closely and completed all our goals, which speaks volumes about the dedication of everyone at Uplatform.

Our journey in 2025 has begun on the same strong foundation but with even more ambitious plans ahead. This year, we will introduce new solutions designed to help businesses across the industry grow and thrive. While it's still early to reveal all the exciting developments for 2025, be rest assured that at every exhibition, we’ll be showcasing innovative breakthroughs that will shape the future of our industry!