How to prepare for 2025: Slotegrator’s tips for operators

Slotegrator is a B2B gambling solutions provider with over 12 years on the market. In this analysis, the company discusses the opportunities and challenges of 2025 and collects tips for operators.

Every year is different in such a rapidly developing industry. Gambling is sensitive to the newest technologies, latest trends, and volatile regulatory environment. It is also drastically affected by the changes in the audience preferences and demography. Such continuous development is beautiful but it’s also difficult to keep up with.

The first thing that Slotegrator recommends is to keep updated about all regulatory changes in the world. Your target market of operation is the most important topic to follow, however being aware of general legal trends in iGaming is no less important — newly emerging markets are a unique opportunity to establish a growing business, and such tendencies as focus on responsible gaming should trigger response from operators.

We can see that more and more countries legalize gambling, and those that have it legal for years update their regulations — Belgium introduced a new gambling age, it’s 21 years old now, South Africa is planning to regulate online gambling, Vietnam has extended its pilot program on legalizing, Brazilian regulated market will finally open, and the UAE issued its first gambling license.

Slotegrator always recommends getting a business licensed and helps with the gambling license acquisition. The team also recommends performing proper research to know the most promising locations of the world.

Another important aspect is technology. In 2025, the iGaming sector will keep using blockchain technology in all possible ways from accepting crypto payments to in-game NTF rewards. While this is clear, Artificial Intelligence is a relatively new trend.

The next recommendation from Slotegrator is to pay attention to the newest innovations and implement them as soon as possible.

“We already talked a lot about new types of games and in-game mechanics, such as crash games that will become very popular in 2023-2024 and will be in demand in 2025 as well. When there is a new feature out players know about it from streamers, forums and other communication channels. And they want to try it when their fellows say they did. So the sooner you integrate something new and cool the better it is for your marketing. Don’t wait for your competitors to do it first. Another point is that if you don’t hesitate you’ll start making revenue sooner, and since we don’t know whether this or that trends will be there for long, it’s better to make the most of it immediately.

This is why we implemented AI in our BI module of the online casino platform. One of the most obvious ways to use it is analytics.

If you’d like to know more about these trends, download our material where we described what to expect from 2025 in detail. It’s very useful now in January.” says Svetlana Kirichenko, Head of Marketing at Slotegrator.

Another tip from Slotegrator is to keep an eye on changing demographics and preferences. Besides high-quality games and technologies, today’s players are looking for experience.

2025 will be about socializing and personalization. There is a general shift from the online experience to human interaction, and iGaming is no exception here — even though players are still enjoying the convenience of being at home (in transport, at work, on a lunch break, etc.) they want to communicate and feel a human presence.

This is reflected in two major points:

• Online casinos add elements of social interaction (including group chats, tournaments, live dealers)

• Online casinos make players’ experience personalized on every step (including support, bonuses, notifications, game choice)

Giving them this feeling will help you boost your retention rate.

“To recap everything we said, to prepare for 2025 we recommend:

• Adding games of high demand on your online casino platform

• Make sure you follow the technological progress and implement technologies

• Follow gambling regulations to know what markets are on top today

• Follow gambling advertising regulations to make compliant marketing strategies 

• Add more social elements to your platform

• Think what steps of user experience can be personalized

• Download our material on the latest trends to know exactly what your casino needs in 2025”

Stay updated and contact the Slotegrator team for more information about the opportunities and challenges of 2025.