Pragmatic Play expands sportsbook capabilities by integratring Sporting Risk's betting tools

Betting analytics company Sporting Risk has officially launched its content with iGaming solutions provider Pragmatic Play. The partnership aims to deliver what the parties call "an elevated sports betting package" for customers of Pragmatic Play's sportsbook solution.

The content deal covers a range of domestic football leagues, offering 42 player markets, 16 team markets, and 14 match markets, all combinable in a "limitless" number of pre-canned bet builders. 

These can be price-boosted and presented with stats-driven bet prompts to provide the end customer with the rationale and context for the bet, a press release explains. Sporting Risk manages each element, from market creation to settlement, which includes lineup management and dynamic pricing adjustments.

Pragmatic Play will utilize Sporting Risk’s user interface, which allows for immediate pricing changes and manipulation of the product. The trading tool enables the application of custom rules to various market segments, categorized by leagues, bet types, teams, players, and specific props. These rules can be implemented manually and through an API.

As part of the partnership, Sporting Risk provides a streamlined and flexible integration process for partners, reducing resource requirements and accelerating the timeline for going live.

Andy Phillips, SportingRisk.com CCO, commented: "Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modeling and sports analytics expertise is driving growth in key markets.”

Gareth Crook, SVP of Sports at Pragmatic Play, added: "Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. We are already seeing users favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering.

"Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”