Olybet partners with Paris Basketball, branding to appear on club's Euroleague jersey 

Online gaming and sports betting brand OlyBet has announced a partnership with French pro basketball club Paris Basketball. OlyBet has been named a "Major Partner" of Paris Basketball, with the brand appearing on the club's Euroleague jersey, as well as a variety of in-arena and on-court assets.     

"This is an exciting time to partner with Paris Basketball and its community as the club continues the journey to elite club status and winning championships. The OlyBet front-of-jersey position is a statement of the ambition and commitment to this journey," said Corey Plummer, Chairman and CEO of OlyBet Group.

"OlyBet is known for creating the biggest fan activations, for elevating fan experiences, and for hosting unrivaled access to the best sporting moments around the world. Our partnership will deliver these and more for the club, its players, and Paris Basketball fans."    

The partnership comes as Paris Basketball sees a meteoric rise in both the domestic and European scene, winning the EuroCup last season. The club has also managed to rank among the top teams in both the LNB Pro A as well as the Euroleague, in addition to growing its fan base.

"We are proud to welcome OlyBet as the first Major Partner of Paris Basketball on the front of our Euroleague jersey for our first season in this prestigious competition," said Jérome de Chaunac, Deputy MD - Chief Business Officer, Paris Basketball.

"Partnering with a renowned European brand is a key milestone for us, reflecting our ambition and shared values. This partnership includes several activations designed to deliver a unique experience to our fans in Paris, across France, and throughout Europe."