Pragmatic Play named Flutter's exclusive dedicated tables provider in the UK and Ireland

Online gaming content provider Pragmatic Play has entered into a new agreement with Flutter to become the exclusive provider of dedicated live casino tables for its UK and Irish-facing brands. 

The strategic partnership will see Pragmatic Play supply dedicated live content alongside its range of live casino products to Paddy Power, Betfair, Sky Vegas, and other brands in the Flutter portfolio.

In addition to table games, game shows, and dedicated tables, Pragmatic Play will deliver its Smart Studio solution, allowing the diverse array of Flutter brands to customize the appearance of network titles to match their branding.

Pragmatic Play will also enrich Flutter’s offering with bespoke games tailored to key audiences, building on the operator’s own extensive IP to produce unique content.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”

Roisin Hogan, Commercial Director at Flutter, added: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”