DATA.BET highlights 2024 milestones, growth and achievements in latest report

Esports betting solutions provider DATA.BET highlighted its "remarkable improvement" for 2024 in a new insights report. With the start of the year behind, DATA.BET reflected on its key milestones for the period, including significant expansion, additional content, product launches, and more.

Business development

In 2024, the company experienced significant expansion, "reflecting the increasing demand for progressive esports betting solutions." The total volume of bets processed grew by 74.2%, aided by the efficiency of the company's trading team, alongside new collaborations from partners and clients. 

Otto Bonning, Head of Sales, said: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures, and TurboStars have significantly strengthened the portfolio. These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry”.

Clients also experienced an improvement in GGR, demonstrating the impact of the solutions on profitability.
 
The company’s user engagement rates also increased in 2024, with active users rising by 97.3% and average bet size increasing by 7%. Meanwhile, DATA.BET continued to broaden its presence in key markets, including Canada, Brazil, Finland, and Poland, further strengthening its global reach.

Esports trading and content coverage
 

DATA.BET focused on strategic growth, enhancing its esports content to offer more opportunities for clients and their users. Making focused improvements in popular markets resulted in growth, says the company.

“We’ve expanded our offerings by adding 38 new markets, creating more opportunities for bettors and driving engagement,” said Thomas Donson, Head of Trading. “Our event coverage has also grown by 11%, adding over 10,000 events to ensure a more diverse and comprehensive experience. Ensuring a 24/7 trading process, DATA.BET offers the highest quality market availability.” 

The company launched an array of product features over the year, including the new Scoreboard and Pitch Tracker widgets, as well as the Bet Builder based on official data. Scoreboards deliver detailed statistics, interactive visualizations, and comprehensive insights, helping users make informed decisions while boosting engagement through features like live betting, analysis, and availability for LoL, CS2, Valorant, and Dota 2.
 
Pitch Tracker, supporting top-tier titles, offers a 2D map as a visual representation with advanced tools for data analysis and in-game tracking, delivering detailed insights that enhance user engagement and decision-making. 

Additionally, the Bet Builder enables personalized betting by allowing users to combine multiple selections into a single wager, meeting the demand for tailored and dynamic betting experiences.
 
DATA.BET also broadened the scope of disciplines, adding 6 new games, including Deadlock, Street Fighter 6, GeoGuessr, Teamfight Tactics, Hearthstone, and Apex Legends, complementing client content.

Customer support and risk management

The company also provided a seamless customer experience and robust Risk Management through the year. With an average response time of up to 5 minutes, the dedicated team remains extremely efficient, addressing client concerns promptly while maintaining the highest quality standards, the company said.

Between Q2 and Q4, DATA.BET handled around 1,500 client requests and completed more than 150 technical tasks effectively and precisely, ensuring 24/7 support and maintaining consistent service standards.
 
The company credits this to its proprietary trading platform that enables the generation and customization of content - specifically, markets - to align with each partner's distinctive requirements while accommodating their existing settlement rules. This approach ensures a seamless transition to the solution, eliminating the need for adjustments or reconfiguration after working with a previous data provider.
 
DATA.BET’s Risk Management team efficiently handled over 1,700 client requests. Over time, the number of requests from long-term clients noticeably decreased. The team’s familiarity with clients’ audiences and operations reduces risks through proactive measures. By identifying patterns early, the team prevents issues, ensures smooth operations, reduces reactive interventions, and builds client trust while improving system efficiency.
 
In 2024, DATA.BET also strengthened its presence in the esports betting industry by showcasing its solutions and engaging with audiences at premier exhibitions. Moving into 2025, DATA.BET remains focused on leveraging this momentum to drive further success and prospects for everyone involved in esports betting, the provider added.

The company is participating in ICE Barcelona which is currently underway at the Fira Grand Via until January 22nd, and urges interested attendees to contact [email protected] to schedule a meeting.