Play’n GO partners with music label Spinnin’ Records for launch of two bespoke games

Casino entertainment provider Play’n GO has announced a partnership with global music label Spinnin’ Records. The partnership will see the games studio produce two bespoke games on behalf of the label, the first of which, Into the Beat, will be released in March of this year, and marks "yet another landmark in Play’n GO’s expansion into the world of entertainment."

Play’n GO Music launched in 2023 and since then has collaborated with a range of global artists. It also launched a collaboration with MoneyGram Haas F1 Team in 2024, which saw the division produce playlists in conjunction with Ayao Komatsu, Nico Hulkenberg, and Kevin Magnussen, as well as producing a track for the motorsport team with Canadian EDM artist Humansion.  

This collaboration with Spinnin’ Records further cement Play’n GO’s position at the forefront of music-themed entertainment, delivering innovative experiences that blend the worlds of gaming and music as never before, the company said.

Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented: “We’re very excited to team up with the world’s leading dance label and community, Spinnin’ Records. Both of our businesses share a commitment to the highest quality entertainment, and this partnership is a perfect fit for our business.

“We are constantly looking for ways to innovate and to deliver unique experiences, and we’re confident that this industry-first partnership will push the boundaries of what is possible in iGaming. We’re looking forward to the release of both games in collaboration with Spinnin’ Records, and to delivering best-in-class entertainment together.” 

In other recent news, Play'n GO has announced the exclusive US network release of its popular Piggy Blitz Disco Gold title, a sequel to Piggy Blitz, which launched last year in the country.