Novomatic announces planned acquisition of French Vikings Casinos Group as part of its international growth strategy

Gaming technology group Novomatic has signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this move, Novomatic says that it continues its international growth strategy in the French market and "significantly" expands its portfolio in one of the largest gaming regions in Europe. 

The Vikings Casinos Group, based in Falaise, is one of the "leading" French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d'Azur. 

“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of Novomatic. 

“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position in the French market," stated Luc Le Borgne, CEO of Vikings Casinos SAS.

"This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner.”  

Novomatic is showcasing what it calls "an extraordinary product portfolio and a wealth of exciting gaming highlights," at the ICE Barcelona, which is currently underway. The company promised that customers, partners, and colleagues can look forward to a special trade show full of "exclusive elegance and galactic innovation that will inspire everyone."