Florida: Hard Rock Bet named Miami HEAT's official sportsbook in new partnership

Online sports betting platform Hard Rock Bet has been named partner and official sportsbook of the NBA's Miami HEAT.

“Hard Rock Bet is the preeminent sportsbook on the market,” said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT. “This is a perfect union of two well-established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences.”

This Miami HEAT partnership includes co-marketing elements like marquee signage, digital campaigns, and in-game entertainment. It also marks the launch of the Hard Rock Bet Heat Club, a free-to-join club set to award members with special promotions and perks as they engage with both the team and Hard Rock Bet. 

Additionally, Hard Rock Bet players can earn experiences at the Kaseya Center, plus exclusive VIP access to HEAT events held off-site. A new Hard Rock Bet-branded courtside platform is also on the way.

“We’re excited to Roll with the HEAT to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players,” said Nick Menas, Hard Rock Bet’s Managing Director of Corporate Strategy. “From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the HEAT.”

The Miami HEAT is the latest Florida franchise to join forces with the sportsbook. Hard Rock Bet has previously announced partnerships with the NHL’s Florida Panthers, the NFL’s Jacksonville Jaguars, and the Daytona International Speedway.