Affilka by SOFTSWISS wins Affiliate Company of the Year at IGA 2025

Affilka by SOFTSWISS won Affiliate Company of the Year at this week's International Gaming Awards 2025, its parent company, iGaming solutions provider SOFTSWISS, has announced. The software platform helps manage, track, and analyze affiliate performance.

The International Gaming Awards honor companies and their achievements in both the online and land-based sectors. Affilka's recognition came "as a well-deserved gift for the platform's 7th anniversary," SOFTSWISS said in a statement.

Affilka by SOFTSWISS helps operators optimize affiliate partnerships, improving the operational efficiency of its clients. Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players.

One of Affilka's major updates is the Geo-Distributed Redirect feature, which accelerates redirects up to five times, reduces bounce rates, and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits, notes SOFTSWISS.

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with payment systems and bank transfers. Meanwhile, the flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to evolving business needs. 

Anastasia Borovaya, Head of Affilka by SOFTSWISS, said: “We are honored to receive recognition at such a prestigious level. This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry."

"With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Affilka by SOFTSWISS showcased its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomed partners and clients at stand C10.