Hard Rock's Unity loyalty program syncs with online casino and sportsbook

Unity by Hard Rock, the Hard Rock brand’s loyalty program, is now fully integrated with the company's online casino and sportsbook products. Through the new integration, online players will automatically be enrolled in both Unity and the existing Hard Rock Bet Loyalty Rewards programs after registration.

Participants can now accumulate tier credits cumulatively through both programs. Additionally, reward points from both Unity by Hard Rock and the Hard Rock Bet Loyalty Rewards program can be seamlessly transferred between one another.

Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, said: "Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets but also significantly boosts loyalty."

"By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops, and entertainment venues," he added.

Hard Rock Bet users can bet on sports in Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia. The brand also offers its New Jersey online casino, now with more than 2,500 unique titles, to players throughout the Garden State.