Betsson strengthens partnership with Argentine football team Racing Club

Sports betting and iCasino operator Betsson and Argentine football team Racing Club de Avellaneda have strengthened their existing partnership. Just months away from celebrating the second anniversary of their collaboration, Betsson will become the club's main sponsor starting from the next tournament.

The agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana. It also builds upon their existing collaboration, which began in May 2023, with Betsson initially sponsoring the upper back of the First Division team's jerseys for all domestic and international matches.

With this enhanced agreement, Betsson's logo will now appear on the front of Racing Club's shirts. The new kits for La Academia were unveiled Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.

Jesper Svensson, CEO of Betsson Group, stated: “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club's rich history, passion, and excellence mirror Betsson's core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”

Racing Club President Diego Milito expressed his happiness with the agreement, emphasizing his hope that the partnership will continue "for many years, further elevating Racing Club's legacy and delighting its passionate fans."

The expanded agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities.

Maximiliano Bellio, Betsson’s Country Manager for Argentina

Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said: “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans.

"This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club's rich history and exciting future.”

On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new partnership, "marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success."