SOFTSWISS successfully showcases its portfolio at ICE Barcelona, shares key takeaways 

iGaming solutions provider SOFTSWISS unveiled its portfolio at last week's ICE Barcelona 2025, held in Spain for the first time. The company has shared key takeaways from the event, which took place from January 20 to 22, at the Fira Gran Via venue.

The relocation of ICE from London to Barcelona marked a significant milestone, building on the Spanish economy's momentum, with IMF naming Spain the "best-performing economy" globally by the end of 2024. With Spain's Gross Gaming Revenue (GGR) reaching €1.24 billion ($1.30 million) in 2023, the decision also comes amid the country’s growing influence in the gambling industry. 

SOFTSWISS showcased its software solutions at the event's inaugural Barcelona edition. One of the key highlights was the company’s Game Aggregator, billed as the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. 

The solution ensures seamless integration for operators while adhering to regulatory requirements in a variety of markets worldwide. The aggregator is fully certified in security and technical compliance in newly regulated markets such as Peru and Brazil, as well as established European markets like Spain, the event’s host country.

“We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain's iGaming industry,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. 

"This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation." She also highlighted that Barcelona is becoming a tech hub for innovation, blending quality standards with global visibility.

At ICE Barcelona, SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, a renowned local artist with works in Los Angeles, Italy, and New York. 

On the opening day, the company surprised attendees by unveiling its new marketing campaign, ‘Hungry for Success? Dive in with SOFTSWISS’. The idea was brought to life through a shark image symbolizing strength, leadership, and technological superiority. 

Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue. 

Slim Safont stated: “These types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fair’s attendees, we succeeded in creating a more engaging and memorable experience.”

Max Trafimovich, Chief Commercial Officer at SOFTSWISS

In addition to product updates, SOFTSWISS demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, participated in a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.

SOFTSWISS shares Sports Betting Events Calendar

Earlier this month, the provider released its 2025 Sports Betting Events Calendar, featuring 84 major sporting events designed to help operators enhance promotional strategies and capitalize on the rapidly growing sports betting industry.  The global sports betting market surged to EUR 45.43 billion ($47.17 billion) in revenue in 2024, marking a 6% year-on-year increase, according to Statista.