iGaming provider Jelly signs content deal with Bally's in the UK

Jelly Entertainment has signed a licensing agreement with Bally's Corporation to integrate some of its iGaming titles with the operator in the UK. As part of the deal, games such as CleoPatrick, Witches Go Wild and Midas Riches will be made available to players on brands including Jackpotjoy and Virgin Games.

The deal will also introduce upcoming releases Rookie Racer and The Night Train TwinWays to Bally's UK players. It also sees Jelly Entertainment continue its global expansion ambitions, seeking to build a larger footprint in regulated markets, following partnerships in Europe and Latin America in 2024.

Jelly entered the Italian market in 2024 through a deal with Microgame, making its games available to over 50 operators. It has also partnered with EveryMatrix and Blokotech to expand into European and Latin American markets, respectively.

David Newstead, Chief Business Development Officer at Jelly, said: “This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognize the quality we have in content creation.”

Bally’s Interactive VP of Product, Craig Staples, added: “Jelly has quickly made waves in the UK thanks to its slots and partnerships. Teaming up with Jelly brings fresh, proven titles to our lineup, giving our players even more exciting options that are already crowd-pleasers in the UK.”