SOFTSWISS wins marketing campaign, customer service categories at European Gaming Awards

iGaming solutions provider SOFTSWISS has won the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025. The awards, held in Barcelona, ​​recognize companies in the online gaming sector and took place on January 21, alongside ICE Barcelona, at the Porta Fira Hotel.

SOFTSWISS noted that it was honored for "its commitment to innovations at all levels," from products and customer support to marketing promotion. "The forward-thinking approach has established the company’s reputation in the European iGaming landscape," it added.

Introduced in October 2023 in Malta, the Grab Success campaign was once again recognized after its triumph at the EGR Marketing & Innovation Awards 2024. The campaign featured the Maltese crab as a symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology further helped bring the concept to life. 

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shared: “We are proud to see our marketing efforts honored by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline.

"Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”

The Best Customer Service award honors SOFTSWISS Managed Services, which provides a range of tailored solutions to improve customer experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with tools to maintain "an engaging yet safe gaming environment."

“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project."

"We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”

The accolades at the European iGaming Awards 2025 follow the recent recognition of Affilka by SOFTSWISS at IGA 2025.