Betway signs UFC champion Dricus du Plessis as global ambassador

Online betting and gaming operator Betway announced has signed Ultimate Fighting Championship (UFC) Middleweight Champion Dricus du Plessis as a global brand ambassador.

Du Plessis, the reigning Middleweight Champion, is currently undefeated in the mixed martial arts organization, boasting a 10-fight win streak with a 22-2-0 career record. The African MMA player joins Betway as he prepares to defend his title at UFC 312 in Sydney, Australia on Saturday, 8th February.

Betway Africa’s Head of Marketing, Mark Rowles, commented: “At Betway, we pride ourselves on aligning our globally recognized brand with exceptional sporting properties such as the Betway SA20, Betway Premiership, and the Springboks, as well as working with inspirational sports stars and we are immensely proud to have Dricus join us. 

“He is a great ambassador for South Africa and African MMA, he has established himself as one of the top MMA athletes in the world, his International Fighter of the Year award is testament to the incredible year he has had in the UFC, and we wish him well for his title defense at UFC 312. We are all behind the champ.”

Du Plessis made history at UFC 297 in Toronto when he became South Africa’s first UFC world champion after beating American Sean Strickland by split decision. He has since continued his meteoric rise by defending his belt against former two-time champion Israel Adesanya, winning by submission at UFC 305 in Perth in August of last year.

“Betway having chosen to invest in me and my sport is a tremendous honor, by and in itself. Knowing that this collaboration creates opportunity for aspiring MMA-athletes and South African sports talents, provides me with a tremendous sense of pride and motivation to maintain our country’s championship status, you can bet on that!" du Plessis said.

"The 31-year-old continues to inspire a nation through his performances in the UFC octagon and hopes to see more people take up the sport after firmly putting African MMA in the spotlight in 2024," Betway concluded.