SBC Summit Rio 2025 lists 10 sessions every gaming and betting professional should attend

The upcoming SBC Summit Rio, taking place at the Riocentro in Rio de Janeiro on February 25-27, is set to offer two days of focused education to help delegates master the complexities of the Brazilian market and prepare for future opportunities. 

With 41 panels scheduled over two core days, this article by SBC offers a selection of 10 unmissable sessions covering topics such as regulation, marketing strategies, and payment solutions, among others, with high-level speakers.

Trends in sports, regulation, technology, marketing, and fintechs showcase the industry's transformations in Latin America. Topics like responsible gaming, international expansion, AI, diversity, and networking provide insights and strategic opportunities. The Summit aims to help companies navigate constantly evolving regulations, develop marketing strategies tailored to Brazilian players, and implement seamless payment solutions. 

Here are the top sessions, among others:

1. Keynote: Celebrating Sports in Brazil

Topics: Football, national team, FIFA World Cup, politics, Copa del Rey, Flamengo, Deportivo La Coruña.

Content:

• Exclusive insights: Witness Brazilian football legend Bebeto take you through his extraordinary career, from FIFA World Cup champion to influential political figure.
• Leadership qualities: Explore the traits and mindset that propelled Bebeto to global success, both on and off the field, and how these principles can inspire professionals in any field.
• Cultural appreciation: Discover Bebeto's passion for Brazil's vibrant sports culture and his role in uniting communities and promoting national pride.
• Growth inspiration: Gain valuable lessons from his stories of triumph, resilience, and adaptability, applicable to both personal and professional challenges.

Speakers:

• José “Bebeto” Gama de Oliveira: Former professional football player and State Deputy at the Legislative Assembly of Rio de Janeiro.

Where: Conference Room One (Casino and Sports Betting)
When: Wednesday, February 26, 2025
Time: 10:45 AM – 11:15 AM

2. Regulatory Overview: Inside Brazil’s Transformative Law

Topics: Regulation, fixed odds, market dynamics, compliance, operational markets, future trends, and key strategies.

Content:

• Clarity on new Brazilian legislation: Insights into the impact of Law No. 14,790, the historic legislation regulating Brazil’s betting sector.
• Expert perspectives: Firsthand knowledge from decision-makers who shaped and implemented the regulation.
• Market insights: A deeper understanding of how the new regulatory framework is influencing current market dynamics.
• Future outlook: A forward-looking view on the opportunities, challenges, and growth potential in Brazil’s betting sector.

Speakers:

• Raiana Luiza de Andrade Falcão: Deputy Secretary of Sanctioning Action, Ministry of Finance of Brazil.
• Irajá Abreu: Senator, State of Tocantins.
• Martin Lycka: Senior Vice President of Regulatory Affairs and Responsible Gaming, Entain.

Where: Conference Room One (Casino and Sports Betting)
When: Wednesday, February 26, 2025
Time: 11:20 AM – 12:00 PM

3. Keynote: The Future of Licensing: Updates and Guidance

Topics: Legislation, law, regulation, operators, licensing process, government.

Content:

• Regulatory clarity: A detailed understanding of the latest laws and licensing requirements shaping Brazil’s iGaming and betting sector.
• -Expert guidance: Practical advice from Senator Irajá Abreu on how operators and stakeholders can effectively navigate the licensing process.
• -Future insights: A perspective on the future changes and challenges in Brazil's evolving regulatory landscape.
• Strategic preparation: Actionable strategies to position your business for success and compliance in the rapidly changing market.

Speakers:

• Irajá Abreu: Senator, State of Tocantins.
• Leonardo Benites: COO at Propane, a Brazilian iGaming agency.

Where: Conference Room One (Casino and Sports Betting)
When: Wednesday, February 26, 2025
Time: 12:00 PM – 12:30 PM

4. Payment Landscape: Key Provisions and Opportunities

Topics: Payments, PIX system, regulation, new market entrants, operators, fintech companies, electronic transfers, traditional payments.

Content:

• Understanding payment requirements: Learn about the restrictions on traditional payment methods such as credit cards, cash, cryptocurrencies, bank slips, and checks, and how these impact the market.
• Insights into the PIX System: Explore why the PIX system has become one of the leading payment channels and how new market entrants can leverage it effectively.
• Opportunities for innovation: Identify how these regulations open doors for betting operators, payment providers, and fintech companies to create innovative and tailored solutions.
• Strategies for compliance and growth: Gain actionable strategies to adapt to the regulatory landscape, aligning services with new requirements and unlocking business potential.

Speakers:

• Paulo Gerber: COO of Gamersbank.
• Wesley Cardia: Former President of the National Lottery Games Association (ANJL).
• Luiz Moraes: CFO of SevenX Gaming.
• Leonardo Baptista: CEO of Pay4Fun.
• Ludiara Sousa: Head of Payments at Blaze.

Where: Conference Room Two (Payment Experts Summit)
When: Wednesday, February 26, 2025
Time: 12:40 PM – 1:20 PM

5. Cost of Brazil: Taxation and Legal Uncertainty

Topic: Public sector, Federal Revenue, Attorney General's Office, Federal Police, taxation, tax irregularities, legal consequences.

Content:

• Tax challenges insights: Understand the key tax challenges faced by the market, discussed by experts from the Federal Revenue, Attorney General’s Office, Federal Police, and Judiciary.
• Preventive measures for compliance: Learn how market participants can proactively avoid tax irregularities and navigate complex tax regulations.
• Clarity on legal consequences: Gain clarity on the legal ramifications of non-compliance and how to protect your operations.
• Practical solutions for market success: Explore actionable strategies and solutions presented by public sector agents to ensure compliance and promote sustainable growth.

Speakers:

• Rodrigo Verly: Tax Auditor at the Brazilian Federal Revenue (RFB).
• Andrea Barreto: General Coordinator of Tax Affairs at the Attorney General’s Office.
• Ricardo Saadi: Director of Investigation and Combating Organized Crime, Federal Police.
• Ana Pamplona: PhD in Law, Lawyer, University Professor, and Co-founder of the Women in Gaming Industry Association (AMIG).

Where: Conference Room Three (Regulation and Compliance)
When: Wednesday, February 26, 2025
Time: 2:00 PM – 2:40 PM

6. Masterclass: Localized Marketing and CRM for a Winning Entry

Topics: Marketing, new markets, audiences, campaign creation, localized approach, player acquisition, trend changes, CRM, competitiveness.

Content:

• Effective market entry strategies: Discover the key to creating successful marketing campaigns for diverse and evolving audiences in new markets.
• Localized messaging techniques: Learn how to create targeted campaigns that resonate with localized messages and cultural adaptation.
• Emerging trends and insights: Gain a competitive advantage by exploring the latest developments in communication strategies and marketing innovations.
• Innovative CRM Tactics: Get actionable insights to optimize your CRM strategy, driving engagement and brand loyalty.

Speakers:

• João Alves: Marketing Director at Nossabet.
• Thamillin Valery Klen: CEO of Maior Apostas.
• Tácio Santos: Marketing Manager at Adsterra Brazil.
• Muriel Le Senechal: Solutions Consultant at Fast Track.
• Marcos Santos: Co-founder of e-Traffic.

Where: Conference Room Four (Affiliate Leaders Summit)
When: Wednesday, February 26, 2025
Time: 3:40 PM – 4:20 PM

7. Brazil’s Leaders: Innovation and Strategic Adaptation

Topics: Market launch, regulation, strategies, C-Level, case studies, ambition, adaptability, innovation, technology, success.

Content:

• Market launches: Insights on the latest market launches by leading Brazilian brands and their plans for future growth.
• Navigating regulation: Learn effective strategies for navigating regulatory challenges while maintaining both internal and external strategies.
• Real-World case studies: Examine real-life examples from C-level experts showing how they balance ambitious goals with the adaptability needed to thrive in a dynamic, ever-evolving market.
• Technology: Knowledge of how innovative technologies are driving success and shaping the future of Brazil’s regulated betting market.

Speakers:

• Livia Troise: Former CEO of Betmais.
• Icaro Quinteiro: COO and CMO of Esporte da Sorte.
• Alex Fonseca: CEO of Superbet.
• Marcos Oliveira: Operations Director at Clever Advertising.

Where: Conference Room One (Casino and Sports Betting)
When: Thursday, February 27, 2025
Time: 11:00 AM – 11:40 AM

8. Reinventing Marketing: A New Approach to Marketing and Ethics

Topics: Regulated market, marketing, advertising, guidelines, advertisements, public relations, and betting solutions.

Content:

• Effective marketing in a regulated world: Master new rules for responsible advertising and player retention in the era of tighter regulation.
• Successful campaigns: Learn from top brands that are changing the way they approach marketing and advertising, integrating ethical and responsible approaches.
• Long-term success: Gain expert insights on building sustainable, long-term relationships with players by aligning campaigns with market regulations.

Speakers:

• Natalie O’Brien: Former Chief Marketing Officer of Fortune 500.
• Roberta Costa: Director of Marketing at Submarino Bet.
• Andre Beneteau: Marketing Strategist and Media Partner at G2 Media.
• Lays Ribeiro: Marketing Specialist at Betfair Brazil.

Where: Conference Room Two (Marketing Leaders Summit)
When: Thursday, February 27, 2025
Time: 10:40 AM – 11:20 AM

9. A World of Payments: Innovation for Better User Experiences

Content:

• Gain cutting-edge insights into the next wave of payment solutions that enhance user experiences across various platforms, from cryptocurrency to traditional systems.
• Explore how emerging payment technologies will shape the future of the betting market, providing faster, safer, and more efficient transactions.

Speakers:

• Mariana Martins: Head of Payments at Binance
• Luciana Ferreira: Payment Specialist at PaySafe

Where: Conference Room Three (Fintech and Payments)
When: Thursday, February 27, 2025
Time: 3:00 PM – 3:40 PM

10. Roundtable: The Future of Online Gaming

Content:

• Discuss with industry leaders what the future holds for online gaming, as well as innovations in gaming experiences and regulatory shifts.

Speakers:

• André Morais: Senior Product Manager, Playtech
• Miguel Murat: Director of Product Development, G Games

Where: Conference Room Four (Technology Summit)
When: Thursday, February 27, 2025
Time: 3:40 PM – 4:20 PM

"Whether you’re looking to craft more localized strategies, embrace emerging trends, or ensure your brand remains compliant, SBC Summit Rio provides the tools, expertise, and insights you need to make it in Brazil," the organizers concluded.