Nevada's Mesquite Gaming rebrands to Mesquite Entertainment amid $25M renovation

Mesquite Gaming has announced its transformation into Mesquite Entertainment,  part of a corporate-wide rebrand that "reflects the company's evolution of enhanced gaming, entertainment, hospitality, golf, and spa guest experiences. "
 
The rebrand announcement marks the completion of phase one of a multi-million dollar renovation plan, with $25 million invested to date. The project includes expanded gaming at CasaBlanca resort, new enhanced loyalty rewards, a remodeled sportsbook at Virgin River Casino & Lodge, and more:

CasaBlanca Resort

Expanded Gaming Floor:

• 200 new gaming machines
• 22 non-smoking video poker slot machines

Revitalized Showroom:

• Six new 85" monitors for an enhanced sports viewing experience
• State-of-the-art surround sound system
• New carpeting, wall coverings, furniture, and reupholstered showroom booths

New Fitness Center:

• Overlooking the resort's pool for "a refreshing workout environment"

Sky Bar: 

• A contemporary gathering center bar specializing in martinis
• 10 large-screen TVs showcasing live sports
• Comfortable and stylish seating to enjoy drinks

Renovated Katherine's Steakhouse:

• A new lounge
• Expanded bar area for a more refined dining experience

Virgin River Casino & Lodge

Expanded Gaming Viewing Options:

• Several new 85" monitors
• A 53' wide x 10' high video wall for an immersive experience
• Virgin River remains the only parimutuel betting location for the horse race community in Mesquite

New Seating:

• Modern seating equipped with smart device charging outlets
• Designed to complement the latest video and sound technology
   

Mesquite Journey Rewards:

The new Mesquite Journey Rewards program offers benefits with every visit to CasaBlanca Resort and Virgin River Casino. These include enhanced rewards and offers, such as special discounts on dining, golf, spa, and hotel stays; VIP access to exclusive events; and access to regional transportation discounts with Salt Lake Express.

Elite member perks include benefits for Trailblazer Members, who earn points 10% faster and enjoy an annual cruise as a special perk; and Legend Members, who earn points 20% faster and enjoy an annual cruise as a special perk.
 

"The transformation of Mesquite Gaming into Mesquite Entertainment marks a pivotal moment in our company's history, reflecting our vision for strategic growth and innovation. This rebrand is more than a name change, it's a pledge to our guests that we are committed to raising the bar across every aspect of their overall experience," said Justin Moore, CEO of Mesquite Entertainment. 

"As we embark on the next phases of our landmark multi-million-dollar renovation, we are thrilled to introduce even more groundbreaking enhancements that will continue to establish Mesquite Entertainment as the ultimate destination for gaming, hospitality, and entertainment in the Southwest."
 
As part of the rebrand, Mesquite Entertainment and its entities including CasaBlanca Resort, Virgin River Casino & Lodge, Palms Golf Club, and CasaBlanca Golf Club, have unveiled modernized logos and refreshed brand identities. These updates are designed to capture and amplify the ongoing transformation across the enterprise, the company said.
 
As the next phase of Mesquite Entertainment's multi-property renovations, guests can look forward to future announcements including new culinary experiences, additional hotel upgrades, and technology enhancements.