Playson strengthens its Latin American footprint with strategic partnerships in Brazil

Digital entertainment supplier Playson has secured its entry into the Brazil online gaming market, further reinforcing its Latin American footprint. The move marks a major milestone for the game studio as it enters what it called "one of the world's most eagerly anticipated regulated iGaming markets.”
 
Playson's successful pathway, granted by The Secretariat of Prizes and Bets (SPA), sees its portfolio, including the top-performing Hold and Win and Hit the Bonus series, now available to the country's player base through licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet.
 
Playson says that its expansion into Brazil further strengthens its rapidly growing LatAm presence, having recently penned a distribution deal with Light & Wonder to provide its game portfolio to players across the region.

🌍We have strengthened our footprint in #Brazil with series of strategic partnerships. After receiving certification from the SPA, we have secured multiple deals with licenced operators such as Entain, Superbet and Novibet. #MORE here: https://t.co/PsEtTeP16d #Playson pic.twitter.com/BkGwRTVFBm

— Playson (@Playson_Ltd) February 4, 2025

Tamas Kusztos, Chief Commercial Officer at Playson, said: "We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.
 
"It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market."

Brazil launched its regulated market for fixed odds betting on January 1, 2025. The country's Ministry of Finance celebrated the achievement at the time, highlighting that "the companies that now make up the industry were selected after a rigorous authorization process, which ensured compliance with technical and financial requirements."