Skilrock Technologies to sponsor TrulyExpo’s iLottery Marketing webinar, reveals topics

Lottery and gaming solutions provider Skilrock Technologies has announced its sponsorship of the 'Preparing for Digital Boom: Future of iLottery Marketing' webinar, to take place on February 20, 2025. The event will explore trends, opportunities, and advancements within the iLottery Marketing sector, providing insights for industry stakeholders and enthusiasts.
 
Skilrock has previously supported other TrulyExpo initiatives through sponsorship and active engagement. This active engagement and sponsorship in various projects have created platforms for discussing industry topics, including lottery, gaming, emerging technologies, regulatory changes, and more.

One of the highlights of the webinar will be the exploration of innovative iLottery marketing strategies, including mobile revolution, the use of digital marketing, social media, and performance marketing to attract and retain players. These strategies have been instrumental in hyper-personalization for player journeys, reaching younger demographics and increasing overall engagement in the iLottery market.
 
As a sponsor, Skilrock Technologies seeks to reaffirm its commitment to supporting the growth and development of the global gaming industry. "Hosted by TrulyExpo, a respected leader in organizing thought-provoking events, this interactive webinar will bring together experts and industry leaders to share their knowledge and expertise on the future of iLottery Marketing," it said. 

 The webinar will touch on the following points: 

●      Mobile Revolution - Wider Access and Choice for Digital
●      Significance of Digital Marketing in Shaping iLottery
●      Leveraging Online Platforms for Omnichannel Lottery Marketing
●      The Role of Social Media
●      Promotions and Bonuses - Gamifying Lottery Promotions
●      Performance Marketing - Player Acquisition & Retention
●      Focus on Customer Experience & Player Lifecycle
●      Hyper-Personalization for Unique Player Journeys
●      Emerging Trends
         
The webinar will include a ‘LIVE chat’ option to collaborate with speakers, ensuring an interactive experience for participants in the sixty-minute-long session. The webinar is open to all and free to attend. The panel of speakers will be announced soon.

The details of the webinar are as follows:

• Theme: Preparing for Digital Boom: Future of iLottery Marketing
• Date: 20 Feb’25, Thursday
• Duration: 60-90 minutes
• Time: 12:30 CAT | 11:30 CET | 10:30 GMT
   

The registration process has started and Skilrock urges interested participants to register for a free ticket. Click here to register.