Superbet secures $1.6B refinancing from Blackstone and HPS to accelerate global expansion, tech investment

Superbet has finalized a €1.3 billion ($1.6 billion) refinancing agreement with its long-time investors, Blackstone and HPS Investment Partners. The new financing package is expected to provide the necessary capital for Superbet’s continued expansion, technological advancements, and entry into high-potential markets, including the recently regulated Brazilian gaming sector.  

The deal reinforces Superbet’s financial stability as it pursues strategic acquisitions and strengthens its proprietary technology platform. The company, which has its strongest market presence in Europe, is now looking to scale further by leveraging technologies and diversifying its entertainment ecosystem.  

Hans-Holger Albrecht, Chairman of Superbet Group

Hans-Holger Albrecht, Chairman of Superbet Group, noted the confidence that Blackstone and HPS have placed in the company’s long-term vision. “We are delighted to announce the successful signing as we continue our growth trajectory," he said.

"The fact that we have two blue-chip investors, Blackstone and HPS, is not only a milestone for the company, but also, given our strong balance sheet, is something that enables us to continue our expansion story, driven by our unique tech and product position.”  

Albrecht further stated that the partnership with Blackstone and HPS would drive sustainable expansion through investments in advanced technology and a strengthened commitment to responsible entertainment.  

Superbet’s growth strategy has been centered on expanding its product offerings and enhancing customer engagement. The company aims to build an integrated entertainment ecosystem that combines sports betting, curated digital content, and an interactive social media experience.  

Jimmy Maymann, Co-CEO of Superbet Group, said the move would help the company on its long-term mission. “The core vision of Superbet is to scale at pace and become a global leader in the tech and entertainment industry through product innovation and a customer-centric approach," he stated.

Sacha Dragic, Founder and Co-CEO

Sacha Dragic, Founder and Co-CEO, echoed this sentiment, noting Superbet’s financial position and operational expertise as key drivers of its future expansion: “Our strong financial fundamentals and operational excellence provide a solid platform to accelerate growth in our existing markets while also targeting expansion into high-potential markets.”  

Raphael de Botton, Senior Managing Director at Blackstone Tactical Opportunities, which has played a key role in the operator's growth, praised Superbet’s leadership team and its forward-thinking approach. 

“Sacha is a visionary founder and entrepreneur, backed by an exceptional management team," de Botton stated. We are proud to continue to support this company on its remarkable journey of growth and innovation. With exciting expansion plans on the horizon, we look forward to our ongoing partnership and the opportunities that lie ahead.”  

Superbet’s funding announcement follows Blackstone’s continued expansion in the European gambling sector. The investment giant is preparing to list CIRSA SA, a major Spanish gaming operator, on the Bolsa Madrid exchange. Blackstone acquired CIRSA in 2018 for €2 billion ($2.4 billion) and has since expanded its operations, including its recent acquisition of Apuesta Total, in Peru.  

Superbet was advised by Morgan Stanley and Stifel Financial Corp as financial advisors, with legal counsel provided by Herzog Fox & Neeman, Sidley Austin LLP, and Loyens & Loeff Luxembourg SARL. Blackstone was advised by Citi on financial matters and Simpson Thacher & Bartlett LLP for legal services, while HPS Investment Partners received legal counsel from Milbank LLP.