SiGMA is set to host, alongside Affiliate World, an exclusive official party that will serve as the grand finale to its AIBC Eurasia event. To be held at entertainment destination PAPA Dubai, the event will also act as the opening for the Affiliate World conference, which celebrates its 10th anniversary this year.
Open to all ticket holders, SiGMA says that this celebration “promises an unforgettable night” by blending luxury with entertainment. The event will take place on the last day of SiGMA Eurasia, which will stretch across three days from the 23rd of February.
Set against the backdrop of PAPA Dubai, a venue renowned for its avant-garde design and culinary and mixology concepts, the celebration will offer "a curated experience designed for high-level networking" at immersive themed lounges and concept bars.
VIP areas will be available, providing the setting to host business partners or team members in an exclusive space tailored for networking. Guests attending the VIP dinner at Karam Al Bahr on the 25th will also have access to dedicated transport to the venue.
The evening’s music lineup features internationally renowned DJs. Uppeke, known for her high-energy Afro house, house, and tech house sets, will open the night from 22:00 to 00:00.
Following her, JJoy, a renowned figure in the electronic dance music scene, will take over from 00:00 to 02:00. The night will close with Igor Nicco, whose signature blend of house, progressive, and organic tones will carry the energy through until 4:00 AM.
"From deep house to high-energy techno, the night promises an immersive musical experience, ensuring that attendees can unwind, celebrate, and continue networking in an unforgettable setting," notes SiGMA.
This Dubai celebration follows in the footsteps of SiGMA’s iconic after-celebrations, which have previously brought top-tier entertainment to delegates worldwide. Past events have featured star-studded performances including rap legend Fat Joe, singer and producer Akon, and experimental electric violinist Dr Draw.
"Each year, SiGMA raises the bar, ensuring that its networking experiences remain at the forefront of industry events," a press release notes. "With a new calendar of events on the horizon, SiGMA continues to set the standard for world-class networking, creating unparalleled opportunities for deal-making and strategic collaborations."
C-level operators can reach out to SiGMA to become speakers and share insights on the main stags. C-level operators are also entitled to full concierge VIP service, a limited-time offer that expires on the 10th of February.