Pragmatic Play boosts UK presence by partnering with Ivy Casino

iGaming content provider Pragmatic Play has entered a partnership with Ivy Casino, expanding the reach of its product offering in the UK market. 

Ivy Casino, launched in September 2024, will now offer Pragmatic Play's slot titles, including popular titles such as Gates of Olympus 1000, Sugar Rush 1000, and Big Bass series.

In addition, the deal also encompasses live casino tables, meaning Ivy Casino players will also gain access to premium live roulette and blackjack tables.

The company said the partnership aligns with its strategy to expand in regulated European markets.

"We're excited to supply player-favorite games to Ivy Casino as the brand continues to establish itself in the competitive UK market,” Irina Cornides, Chief Operating Officer at Pragmatic Play, said in a statement.
 
"Partnering with Pragmatic Play allows Ivy Casino to provide its players with some of the most popular and innovative games in the industry,” added Mark Good, a representative of Ivy Casino. “Their renowned titles will significantly enhance the gaming offering at Ivy Casino and support its mission to become a leading name in the UK online casino space."

Earlier this month, Pragmatic Play also announced it will attend and sponsor the SBC Summit Rio 2025, its first Latin American event this year. The summit runs from February 25 to 27 at Riocentro in Rio de Janeiro, with over 15,000 delegates expected.

The event will feature panels, networking opportunities, and the debut of the Affiliate Leaders Summit and Payment Expert Summit, focused on affiliate marketing and payment solutions.