Skilrock reveals speaker lineup for iLottery marketing webinar 

Lottery and gaming solutions provider Skilrock Technologies has announced the speaker lineup for its upcoming sponsored webinar, ‘Preparing for Digital Boom: Future of iLottery Marketing,’ scheduled for February 20. 

The event will delve into the latest trends, opportunities, and advancements within the iLottery Marketing sector, providing insights for industry stakeholders and enthusiasts. Skilrock has now revealed the lineup of speakers for the event. 

• John Bamidele, iGaming Consultant & ICE Ambassador for Africa

Bamidele has over two decades in the media industry. Starting from sports reporting, he delved into sports marketing and later marketing. He worked at Daily Independent, a national newspaper in Nigeria, and later became Editor of M2, Nigeria's leading marketing communication magazine at that time. His forays into gaming started in 2018 when he established GBC. NG, a digital gambling magazine.

• Wella Mañabo, Founder & CEO, WELSGLOBAL LLC

Mañabo is the Founder & CEO of WELSGLOBAL LLC, a management consultancy specializing in marketing and transformative growth. With over 15 years of expertise, Wella has led campaigns across industries such as FMCG, lottery, sustainability, and advanced technologies. Under her leadership, WELSGLOBAL crafts strategies that maximize ROI, elevate global brands, and integrate sustainability.

• Dennis Macharia, Managing Partner, Suss Digital

Dennis Maina is Managing Partner at Suss Ads, a digital marketing agency that excels in performance marketing and ROI optimization. He specializes in data-driven advertising and AI-powered marketing, helping businesses grow through innovation and automation. He is also a business strategist and mentor, empowering professionals and entrepreneurs in the digital world.

• Boaz Brindt, Chief of Marketing, TheLotter

Boaz Brindt is the Chief of Marketing at TheLotter, an online lottery courier service that provides players with access to official lottery draws. With experience in digital marketing, customer acquisition, and retention, Boaz has played a key role in expanding TheLotter’s global presence and optimizing its marketing strategies. Boaz focuses on leveraging insights to enhance conversion, user experience, and brand positioning in the competitive lottery industry.

• Ankur Dewani, CEO & Co Founder, RummyVerse

Dewani is the CEO & Co-Founder of RummyVerse, which blends technology, gaming innovation, and marketing for players worldwide. Drawing on his background in poker, offline casinos, and finance, he has built and scaled products across LATAM, Asia, and Europe for audiences in digital entertainment. With a focus on user-centric design and responsible engagement, Dewani "continues to explore new frontiers in iGaming—sharing practical insights on how to captivate and retain players across genres."

• Sujit Lahiry, Executive Director & CEO of Skilrock Technologies

Sujit Lahiry is the Executive Director & CEO of Skilrock Technologies and an industry veteran with over four decades of experience in Lottery & Gaming, IT, Telecom, and ITES. He has spearheaded projects across Asia, Africa, Europe, and Latin America, with an engineering background and a foundation in research.

Webinar overview
 

The webinar will focus on the following topics:
             
●      Mobile Revolution - Wider Access and Choice for Digital
●      Significance of Digital Marketing in Shaping iLottery
●      Leveraging Online Platforms for Omnichannel Lottery Marketing
●      The Role of Social Media
●      Promotions and Bonuses - Gamifying Lottery Promotions
●      Performance Marketing - Player Acquisition & Retention
●      Focus on Customer Experience & Player Lifecycle
●      Hyper-Personalization for Unique Player Journeys
●      Emerging Trends

Event details
 

• Date: February 20, 2025
• Time: 12:30 CAT | 11:30 CET | 10:30 GMT
• Duration: 60 – 90 minutes
• Sponsors: Skilrock Technologies, WELSGLOBAL LLC
• Registration: Click here to register for free. One must register for the event to receive the access information.