Aristocrat Interactive names Nir Hakarmeli as Managing Director of iGaming & Sports

Aristocrat Interactive has appointed industry veteran Nir Hakarmeli as Managing Director of its iGaming & Sports division. "This strategic hire underscores Aristocrat Interactive's commitment to enhancing its digital offerings and expanding its presence in the global online gaming and sports betting markets," the company said.

Hakarmeli will lead the division's growth, focusing on expanding the company's portfolio with complementary products and content for both land-based and online operators in major regulated markets.

With 14 years of B2C experience, the company asserts he brings a strong understanding of operator and customer needs to the role, "positioning him well to drive value for business customers and align offerings with their goals."  

"What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide,” Hakarmeli said. “The chance to contribute to this expansion and lead a team with the potential to become a true global leader is incredibly motivating,”

Moti Malul, CEO of Aristocrat Interactive, said: "We are on an exciting journey at Aristocrat Interactive and the addition of Nir to the team showcases our commitment to our operators and partners. With his extensive experience and knowledge, I have no doubt that we can continue to delight our partners by taking their business not only to new levels but to new heights." 

Hakarmeli previously served as the International Managing Director at Evoke, where he helped steering the company's international operations and growth strategies. Prior to that, he was Gaming Director at William Hill, contributing to the company's gaming initiatives.