ICE and iGB Affiliate Barcelona draw record-breaking attendance of 59,101 visitors

The 2025 Barcelona editions of ICE and iGB Affiliate have shattered attendance records, drawing a combined total of 59,101 unique visitors, organizer Clarion Gaming announced. This figure surpasses the previous high of 52,345 set in 2024, which marked the show's last edition in its former home of London.

ICE recorded 50,019 unique attendees, reflecting an 11% increase from the previous year, while iGB Affiliate welcomed 9,082 visitors—a 24% growth from its 2024 peak.

Together, the events amassed a total visitation count of 107,664, another record the show. This figure measures the number of person-days spent at the Fira Gran Via Barcelona.

Nine nations recorded four-figure attendances. Spain led in attendance with 8,954 visitors, followed by the UK (6,518), Malta (3,074), Cyprus (2,328), and Ukraine (1,938). Other top-attending nations included the United States (1,730), Italy (1,496), Bulgaria (1,252), and Germany (1,157).

Stuart Hunter, managing director of Clarion Gaming, confirmed that the data was independently verified and reflected unique visitors. "I am delighted that the transition of ICE and iGB Affiliate to Barcelona has been so well-received by our international community of stakeholders," he stated.

Hunter highlighted that opening day attendance hit a record 32,788, while closing day attendance surged 20% higher than 2024, reaching 24,926.

The event saw growth across key regions, including Continental Europe, North America, LATAM, and Asia. There was also a notable expansion in attendance from the UAE and India. While UK attendance saw an anticipated slight decline, company representation remained stable, with firms prioritizing senior leadership presence.

Looking ahead, demand for the 2026 edition is already surging, with 86% of event space booked. "The response has been so positive that many exhibitors have already rebooked and in many cases secured additional space for January 2026," Hunter noted. 

To accommodate growth, ICE will expand into Hall 1, while iGB Affiliate will move to Hall 8 for a more dedicated experience. "The success of the 2025 event underscores the value of the move, and we look forward to building on this momentum for 2026," Hunter added.

Naomi Barton, Portfolio Director of iGB Events, described the response to the first Barcelona editions as "simply outstanding."

“The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand," Barton said. "Whilst the figures can only tell part of the story, the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.”

"108 nations were represented at iGB Affiliate making it one of the most international live b2b events on the industry calendar," she added.

Barton added that the team is currently analyzing exhibitor and visitor feedback and shifting focus toward the July relocation of iGB L!VE from Amsterdam to ExCeL London.