Denmark’s gambling revenue rises to $1.02 billion in 2024, driven by online casino growth

Denmark’s gambling industry saw a 6.9% increase in Gross Gambling Revenue (GGR) in 2024, reaching DKK 7.27 billion ($1.02 billion), driven primarily by double-digit growth in the online casino sector, according to data released by the Danish Gambling Authority (Spillemyndigheden).  

The online casino segment remained the dominant force, accounting for 48.6% of total revenue. Revenue from online casinos rose 14.7% year-over-year to DKK 3.53 billion ($500 million), up from DKK 3.1 billion ($440 million) in 2023.  

Slots continued to be the most popular online casino game, comprising 77-78.2% of online casino revenue, followed by blackjack (6.7%) and roulette (6.4%).  

The sports betting sector grew by 1.2% to DKK 2.21 billion, with mobile wagering maintaining its dominance. Mobile betting accounted for 70.4% of total sports betting revenue, while desktop and retail betting made up 15.1% and 14.5%, respectively.  

Land-based casinos also recorded a 1.7% revenue increase, reaching DKK 368 million.  

The only segment to decline was gaming machines outside casinos, which fell 1.2% to DKK 1.16 billion.  

Denmark’s gambling market is shifting further online, with 77% of all betting revenue coming from digital platforms. Mobile betting saw a notable increase, rising from 61.41% in 2023 to 63.88% in 2024.  

The number of self-excluded gamblers surged by 21%, from 46,152 in 2023 to 55,899 in 2024. Nearly two-thirds opted for permanent exclusion, with men making up 78% of self-excluded users.  

The StopSpillet gambling helpline recorded 544 consultations in 2024, up from 520 the previous year. Most calls (57%) came from gamblers themselves, while over a third were from concerned relatives.  

A significant portion of problem gamblers were in the 18-25 age group, particularly men. Among those seeking help, 1.9% admitted to gambling more than 70 hours per week, while 24.1% reported spending 6-10 hours weekly on gambling.  

Total gambling revenue in December 2024 rose 0.8% year-over-year to DKK 670 million: 

• Online casino revenue increased 13.6% to DKK 347 million.  
• Land-based casino revenue grew 2.2% to DKK 35 million.  
• Sports betting revenue declined 15.7% to DKK 191 million.  
• Slot machine revenue fell 1.7% to DKK 98 million.