Skilrock anounces last call for registration of upcoming iLottery marketing webinar

Lottery and gaming solutions provider Skilrock has announced the last call for registration for the ‘Preparing for Digital Boom: Future of iLottery Marketing’ webinar. The event will delve into the latest trends, opportunities, and advancements within the iLottery Marketing sector, providing insights for industry stakeholders and enthusiasts.

The webinar comes as the global iLottery industry experiences significant growth, driven by technological advancements and evolving player preferences. The market, worth $11 billion in 2023, is projected to reach $17.7 billion by 2032.

This growth is fueled by the increasing adoption of digital platforms and innovative marketing strategies. Moreover, the widespread use of mobile technology and advanced technologies such as AI and blockchain is enhancing user experiences and operational efficiency.

Despite challenges, the iLottery marketing landscape is helping redefine the global lottery market, with innovative digital marketing strategies and tailored player experiences at the forefront of this transformation.

As regions increasingly embrace digital transformation, iLottery marketing offers greater opportunities for stakeholders to connect with players, optimize campaigns, and ensure a dynamic and engaging market environment. The Skilrock-sponsored webinar seeks to provide attendees with the tools needed to stay ahead in this landscape.

Key topics

 
●      Mobile Revolution - Wider Access and Choice for Digital
●      Significance of Digital Marketing in Shaping iLottery
●      Leveraging Online Platforms for Omnichannel Lottery Marketing
●      The Role of Social Media
●      Promotions and Bonuses - Gamifying Lottery Promotions
●      Performance Marketing - Player Acquisition & Retention
●      Focus on Customer Experience & Player Lifecycle
●      Hyper-Personalization for Unique Player Journeys
●      Emerging Trends

Speaker line-up for the webinar
 

• Sujit Lahiry, Executive Director & CEO, Skilrock Technologies (Moderator)
• Ankur Dewani, CEO & Co Founder, RummyVerse
• Boaz Brindt, Chief Marketing Officer, TheLotter
• Wella Mañabo, Founder & CEO, WELSGLOBAL LLC
• Dennis Macharia, Managing Partner, Suss Digital
   

Webinar details

●      Date: Thursday, February 20, 2025
●      Time: 12:30 CAT | 11:30 CET | 10:30 GMT
●      Duration: 60 – 90 minutes.

Click here to register. The event is hosted by TrulyExpo and sponsored by Skilrock Technologies and WELSGLOBAL LLC.

In other recent news, Skilrock recently confirmed its participation in three Africa events — the BIG Africa Summit, Africa Gaming Expo, and SiGMA Africa. The shows, scheduled to take place over the next few weeks, will provide the company with "a prime opportunity to showcase its cutting-edge solutions and engage with industry leaders across the continent."