Global iGaming software provider SOFTSWISS is celebrating the 12th anniversary of its flagship product, the SOFTSWISS Casino Platform. The milestone follows a 576% increase in registrations in Q4 2024 compared to Q3, with the platform's Referral System highlighting its effectiveness in driving player engagement, according to the supplier.
Announced in 2013 during the ICE Totally Gaming show in London, the platform pioneered crypto casino technology. In 2024, the SOFTSWISS Casino Platform recorded a 44% year-on-year increase in GGR while the number of brands operating on the platform grew by 23.7%. Mobile gaming remained dominant, with 77.6% of players accessing casinos via mobile devices.
The platform also strengthened its global presence, securing certification in South Africa, and adding to its existing accreditations in Malta, Estonia, Bulgaria, Serbia, Romania, and Greece.
To support this growth, the platform expanded its team, now comprising over 400 professionals across 19 countries. From its beginnings with five specialists, it has developed into 16 dedicated teams.
Ivan Montik, Founder of SOFTSWISS, commented: “I want to express my sincere gratitude to our teams for their dedication and innovation. Over the past 12 years, we have built a product that stands out for its 99.9% uptime, industry-leading stability, and expert recognition. Very few companies can claim such a consistent track record. You are doing an outstanding job."
"We began as crypto pioneers, but we were smart enough to leverage our strengths beyond one-time innovation. Today, our partners trust us not only for our cutting-edge technology but also for our exceptional service quality, which we continue to enhance.”
The industry has recognized the company and its solutions, with the SOFTSWISS Casino Platform securing seven awards in 2024, including Best Platform Provider at the SiGMA Europe Gaming Awards and Platform Provider of the Year at the Global Gaming Awards EMEA.
According to a survey by global analytics agency Kantar, the platform achieved a 7.4 out of 10 satisfaction score, with customer support rated higher at 7.8, reflecting a 0.5-point increase from 2022.
SOFTSWISS has introduced several updates to its platform. In 2024, the Casino Platform introduced Product Store, an in-game marketplace where players can purchase bonuses using real money, creating a new monetization channel for casinos while enhancing engagement.
It also introduced Player Chat, a real-time communication tool fostering social interaction and allowing operators to promote features and campaigns directly to players; Scratch Cards, a gamification feature based on the popular Lootbox Bonus concept, offering a new way for players to win rewards; and Casino Stories, a CMS-integrated tool enabling operators to share dynamic promotions, updates, and events through interactive visual content.