New startup Adventura Gaming launches Penn & Teller-branded table game at Rio Las Vegas

Emerging startup Adventura Gaming launched Monday a new casino table game, Penn & Teller Casino Monte, at Rio Hotel & Casino in Las Vegas. Featuring the renowned comedy and magic duo Penn & Teller, the launch marks "the first celebrity branded casino table game of its kind," according to the company.

Adventura Gaming describes itself as "a new boutique gaming company pioneering branded casino games that blend world renowned celebrities and brands with cutting-edge gameplay." Their first launch celebrates the iconic Penn & Teller duo, who have been performing together for 50 years and run a record-breaking Las Vegas residency at Rio Hotel & Casino.

"We couldn't be more proud to officially announce Adventura Gaming to the industry with the launch of our Penn & Teller Casino Monte, a groundbreaking table game that merges entertainment, innovation and the magic of one of the world's most iconic duos," said David Anthony, President and Co-Founder at Adventura Gaming. 

"By combining engaging gameplay with a celebrity brand that resonates with audiences outside of slot machines, we're creating a fresh and exciting experience for players while delivering added value to casino operators," added Cinnamon Booth, Adventura Gaming's Executive Vice President and Co-Founder.

"Casino Monte is a brand-new table game that's fiendishly fun," said Penn Jillette, one half of the Penn & Teller duo. "When Adventura introduced us to this new casino table game concept, it quickly became clear—not only could we learn it and play it, but it was genuinely fun. I thought if we can learn it, anyone can, and they'll have a great time doing it."

As soon as they saw its engaging mechanics, Adventura Gaming was immediately captivated by its potential, and moved decisively to license and refine the game, the company says.

Anthony and Booth said they've "loved the idea of Penn & Teller going all the way back to their three-card game shenanigans in Run DMC's Tricky music video. So of course, we knew right away they were the only ones we wanted to partner with."

Featuring the celebrity magicians Penn & Teller, and its original patented gameplay, Penn & Teller Casino Monte allows players to place a bet on 'Penn,' '&' or 'Teller' and the higher the card, the better the chances to win.