Louisiana's Belle of Baton Rouge rebrands as Bally’s Baton Rouge ahead of reopening

The Belle of Baton Rouge has officially rebranded as Bally’s Baton Rouge. The move follows the recent merger of Bally’s Corporation with The Queen Casino & Entertainment Inc., the parent company of the Belle.

“Bally’s brand is respected worldwide, and it’s thrilling to have a name that’s synonymous with contemporary entertainment join the Baton Rouge community,” Richard Cannon, General Manager of the Belle of Baton Rouge, said.

As part of the rebrand, Bally’s signage is being installed across the property, which will also feature custom lighting displays throughout the year to celebrate local events and milestones.

The fully remodeled hotel is set to reopen on March 31, unveiling a fresh new look and elevated experience. The 10-story property boasts 242 upscale rooms and suites, a modern fitness center, and an exclusive VIP lounge offering panoramic views of the Mississippi River, downtown Baton Rouge, and LSU.

“We can’t wait to welcome guests to the new Bally’s hotel," said Hotel Operations Director Daniel Hutchinson. "Every space has been reimagined to provide patrons with an elevated, luxury experience."

The hotel will be directly connected to the gaming and entertainment complex, set to debut in fall 2025. The upcoming venue will feature 25,000 square feet of Vegas-style gaming, a spacious sports lounge, an upscale cocktail bar, and both casual and fine dining options. 

Details on restaurant concepts and branding are expected to be announced in the coming months.