iGB L!VE reveals London Waterfront Experience for July event

iGB L!VE organiser Clarion Gaming has announced the launch of the London Waterfront Experience, a new social and networking hub debuting at this year’s event in July—the show's first time in London.

Located next to the Royal Docks, the London Waterfront Experience will take over the Waterfront Street Kitchen and Bar in ExCeL London’s Dock Edge district. The space will feature entertainment, networking areas, and a centrepiece barge moored at the dock.

“With London's July sun shining and temperatures reaching the mid-twenties, iGB L!VE's Waterfront Experience will serve as a dynamic networking and social space,” Global Portfolio Director Naomi Barton said. “Open throughout the show, it will provide a vibrant London-inspired 'twist' on the social and business opportunities that the industry loves about iGB L!VE.”

Barton further stated that the new feature will amplify the show’s distinctive energy, bringing together all elements of the iGaming ecosystem in a city recognised as the heart of the industry.

“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and igaming professionals, occupying over 22,000 sqm of cutting-edge innovation and inspiration," she added.

The relocation to London supports iGB L!VE’s growth plan, targeting 30,000 visitors and over 550 exhibitors and sponsors by 2028.

iGB L!VE 2025 takes place this July 2 - 3 at ExCeL London.