SOFTSWISS to exhibit at SiGMA Americas show, confirms Rubens Barrichello as keynote speaker

iGaming software provider SOFTSWISS has announced its participation in the upcoming edition of SiGMA Americas. The event will be held in São Paulo, Brazil, from 7 to 10 April.

The company's participation in the expo comes as SOFTSWISS expands in the Latin American iGaming market. The provider recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing industry insights and perspectives from his racing experience.

Barrichello commented: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”

SOFTSWISS is heading to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. "The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car," it explained.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, shared: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent.

"Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”

SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators launch successful iGaming projects.

In recent related news, the provider has released a new edition of the iGaming in Brazil Market Research, offering a detailed overview of the newly regulated Brazilian market in 2025. The guide provides operators with insights into licensing, regulatory compliance, and market trends as Brazil enters a new era of online gaming.