UFC announces NetBet as its official sportsbook and betting partner in Europe

UFC has announced a new marketing partnership with NetBet, designating the online gaming platform as the official sportsbook and betting partner across UK, Ireland, Greece, Italy, and Romania.

Beginning with UFC FIGHT NIGHT: EDWARDS vs. BRADY, on Saturday, March 22nd live from The O2 in London, NetBet will have a presence in the Octagon, on UFC’s international broadcast feed, and across digital and social platforms.

“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” commented Nicholas Smith, TKO Senior Vice President and Head of International Business.

“We couldn’t be kicking it off at a better time than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our marquee event this year in London, UK.”

“We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organization with the elite betting experience our customers expect,” said NetBet CEO Marcel Prioteasa.

“As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.”