SAGSE Latam opens its doors today, expecting its highest level of attendance in recent years

A new edition of SAGSE Latam begins today (Wednesday, March 19), bringing together the key stakeholders in the region at the Hilton Buenos Aires Hotel & Convention Center. A large number of visitors is expected during the two days of the fair, while the pre-registration process exceeded last year's by 25%.

Today, the SAGSE Summit will be held in halls B and C of the Salón Atlántico, with an innovative conference program that includes experts and authorities of the gaming industry. Later, the exhibition hall will open its doors, 100% occupied by top national and international brands that will exhibit their novelties and where visitors can explore the latest trends and establish connections.

Monografie, the company responsible for organizing the event, said that demand "has been exceptional", which "reflects the growing interest in SAGSE Latam as a reference meeting point for operators, suppliers, and opinion leaders in the region".

Days before the event, Alan Burak, Vice President of Monografie, told Yogonet: "We are very pleased with the attendance we expect to have this year since we exceed by 25% the amount registered in 2024 and we know the interest and support that the industry offers to SAGSE.

"In the last few months, we have visited the halls of major international industry events, and already at G2E Las Vegas we had very good feedback for Argentina, a fact that was repeated at ICE Barcelona with countless inquiries, and the same thing happened more recently at SBC Rio de Janeiro. All this, together with the support of large companies and the presence of top-level executives and authorities at our SAGSE Summit, allow us to envision the most attractive edition of SAGSE in Buenos Aires in recent years."

Alan Burak

Among the main sponsors of the event, this year SAGSE counts companies like BetConstruct, Pragmatic Play, EGT, Evolution, Playtech, First Best in Sports, Altenar, Amusnet, Ainsworth, GLI, Games Global, eGaming Group, Better Collective, TechnoGaming, PayRetailers y Creed Roomz, among others. 

Conference Program

8:30 am - 9:30 am | Accreditation and Welcome Breakfast
Opportunity for initial networking and accreditation of attendees.

9:30 am - 9:40 am | Opening Remarks by Authorities
Official Welcome by the Buenos Aires City Lottery (LOTBA).
Dr. Jesús Mariano Acevedo, President.

BLOCK 1: LATIN AMERICAN REGULATORY LANDSCAPE

9:40 am - 10:50 am | Regulatory Update Panel in LATAM 

Current situation, regulatory challenges, and opportunities in each country:

Argentina (9:40 am - 9:55 am) | Ida López, President Alea.

Chile (9:55 am - 10:20 am) | Cecilia Valdés, ACCJ.

Paraguay (10:20 am - 10:35 am) | Livia Esther Buzó de Villamayor, General Technical Coordinator, CONAJZAR and Abg. Giovanna Magalhães U., APEJA.

Brazil (10:35 am - 10:50 am) Georges Didier Flores, Regional Director for Latin America, GLI

BLOCK Bonus Track: Sports Betting/Sportbetting 

10:50 am - 11:05 am 

The science of sports betting: How psychology and scientific data drive sports betting.

Amram Vita, Managing Director LATAM & CCO First In Sports

BLOCK 2: LEGAL FRAMEWORK, SECURITY AND RESPONSIBLE GAMING 

11:00 am - 11:20 am | New Mandatory Compliance Regulations in Argentina

Agus Diaz Funes & Tomás E. García Botta, MF Estudio.
Recent changes in PLAFT regulations and new gambling and betting regulations.

11:20 am - 11:40 am: The Fight against Illegal Gambling in the City of Buenos Aires.

Dr. Adrián Patricio Grassi, Undersecretary of Judicial Affairs of the Ministry of Justice CABA.

Moderator: Dr. Ezequiel Domínguez. Director of LOTBA

11:40 am - 12:00 pm: Children's Cybergaming: How to Protect Children in the Digital Environment

Samer Atassi, Jumio
Online gaming and gambling for minors in Latin America: How to prevent fraud and ensure safe access

Santiago Stura, Coordinator of Institutional Communications of the NGO FARO DIGITAL
*Is this real?* Prevention from dialogue and questioning to promote critical and careful uses in the interaction with technologies.

BLOCK 3: OPPORTUNITIES IN BRAZIL AND MARKET EXPANSION

12:00 pm - 12:20 pm: Customer Engagement: Key to success in Gambling

Sofia Muñoz, Senior Sales Manager SpLatam / Braze by @RocketLab

12:20 pm - 1:00 pm | News, Marketing, and Payment Methods in Brazil

Regulated betting market in Brazil: Successful implementation and prospects:   

Natalia Nogues, CEO Control F5 | Founder and Director at AMIG | MBA in Strategic Management.

Leonardo Baptista, CEO & Co-Founder at Pay4Fun Payment Services - Pay4Fun Pagamentos S/A

Moderator: Pablo Zuppi, Director, Yogonet

10 effective affiliation strategies. Cases of New Regulation in Brazil

Paulo Giliade. CEO Axtro Group. Ignacio Fiorentino. Sales Manager Latam Lgaming Affiliate Network.

1:00 pm: Closing Talk and Networking Cocktail

Final reflections on the event and exclusive networking with speakers and leading executives.

Gala at the Palermo Racetrack and Networking

Tomorrow (Thursday 20), after the event to be held at the Hilton Buenos Aires, SAGSE will hold an exclusive event for 150 VIP businessmen at the Hipódromo Argentino de Palermo, an iconic venue that will receive the main players of the gaming industry in an evening that will include networking, competitions, and awards.

According to the information provided by its organizers, the event will be sponsored by eight companies, each of which will participate with a horse during the Grand Prix to be held at the venue, and CUBEIA will join them as Gold Sponsor of the event.

The Gaming Gala, already consolidated as a tradition at SAGSE, will bring together operators, regulators, and suppliers in an environment where elegance and innovation come together to celebrate the advances of the sector in the region.

"SAGSE is not just an event, it is the meeting point where the course of the industry is defined. This gala is a special moment to celebrate achievements and project the future together, and will be the ideal occasion to relax, make new connections, and continue to promote the growth of the sector," Burak concluded.