Online sports betting platform Hard Rock Bet is challenging Florida players to 'pick a side' with the launch of 'Hard Rock Bet Battle of the Bets' – a new daily promotion where players have the opportunity to win their share of prize pools of at least $250,000.
Daily 'Hard Rock Bet Battle of the Bets' markets will feature big games, have fans choose between rivals, and pit favorites against underdogs, with the potential prize pool growing for the spring season's premiere sporting events like the college basketball tournament, golf majors, and upcoming MMA fights and auto races in Miami.
Hard Rock Bet explained how the new promotion works: each day, two featured bets will go head-to-head, and by placing a minimum wager - $1 – players will be entered to win their share of the prize pool if the bet wins. If neither side of the 'Hard Rock Bet Battle of the Bets' hits, then the prize pool will increase for the next day.
Florida players will see the campaign's signature dividing line in the Hard Rock Bet app in addition to creative developed by 72andSunny across television, streaming, radio, out-of-home, and digital. More information can be found here.