MelBet announces promotional actions for the Indian Premier League (IPL) 2025

India is entering its peak betting season, with the start of the Indian Premier League (IPL) 2025.

Understanding this phenomenon, MelBet launched a powerful promotion, with a 300% bonus on the first deposit. With this bonus, the company expects a significant increase in registration and deposit conversion rates, while putting into action the full potential of their retention team and bonus system.

It is worth highlighting that the IPL is not just a cricket tournament; it is a national phenomenon that captivates millions of fans and players. For Indian punters, the IPL is one of the most important events of the year, and for affiliates, a great opportunity to maximize profits.

India's biggest sporting event

Cricket is a national passion in India and the surrounding regions. IPL is the most-watched sporting event in the country, and one of the biggest sporting spectacles globally as it brings together one of Asia's favorite sports and attracts hundreds of millions of spectators.

In 2024, the tournament drew over 450 million viewers and billions of digital views. In this context, 80% of Indians place at least one bet per year, mostly during the IPL.

Furthermore, during the IPL there is a huge increase in betting, as players test new bookmakers and turn into long-term active users, also demanding the benefits offered by international bookmakers. Suffice it to note that many Indian players prefer global platforms for better odds, more attractive bonuses, and convenient payment options.  

"With this level of engagement, giving players the best bonus is key, and MelBet offers the most competitive deal on the market," the company noted.

Detailing the features of the promotional program launched under IPL, MelBet explained that they will make available to users a 300% first deposit bonus, capped at ₹40,000 INR, one of the highest in the market.

In addition, the company will incorporate 20% free bets each week during the IPL, capped at $100 per week. And each player can get $20 guaranteed just for guessing who the IPL winner will be.

In this way, the operator emphasized that the mechanics will be simple and transparent: "The clear bonus structure is easy to understand, making it attractive for users who value seamless registration and smooth withdrawals. These incentives help attract not just new players but high-value users who stay in the system for the long run."

MelBet listed several opportunities for affiliates, given that during the IPL, wagering volume, and average deposits increase, and user loyalty strengthens. In addition, a strong bonus encourages bigger first-time deposits, allowing players to maximize their rewards.

"MelBet provides competitive bonuses, high-converting promotional materials, affiliate support, and flexible payout models (RevShare, CPA, Hybrid). IPL betting is a stable and highly profitable opportunity available right now," the company concluded.