Virgin Hotel Las Vegas reveals launch offers for new Cherry Rewards loyalty program

Virgin Hotels Las Vegas is celebrating the launch of Cherry Rewards, the property’s all-new casino and resort loyalty rewards program. The property is commemorating the launch with offers on new member sign-ups, tier-matching, and more.

Offering a faster and easier way to level up, Cherry Rewards members can now earn and redeem points on almost every dollar spent on gaming and throughout the resort with exclusive discounts and access to cabanas, shows, concerts, spa treatments, room rates, and more. Benefits now last longer, and members have more rewards to choose from than ever before, the casino noted.

New member sign-up

Now through Sept. 1, 2025, new players who sign up for Cherry Rewards can earn up to $1,000 in free slot play during their first seven days, based on play. Virgin Hotels Las Vegas has a dedicated Cherry Rewards sign-up area, making it easier for guests to enroll, spin the Cherry Wheel for prizes, and snag Cherry Rewards merchandise.

Instant tier matching

Virgin Hotels Las Vegas is running a tier-matching promotion where players can get immediate access to Cherry Rewards’ resort-wide benefits. Customers who show their current Players Club card will be instantly matched to an advanced Cherry Rewards tier, allowing players to immediately enjoy their premium perks.

Members then have a full 90 days to play and maintain their elevated Cherry Rewards tier well into the second half of 2026. Players are eligible for tier-matching now through September 1.

Passport Book launch

All guests who sign up for Cherry Rewards will receive a special Passport Book full of exclusive resort-wide offers. Guests can access complimentary spa upgrades, discounted show tickets, complimentary dishes at Virgin Hotels Las Vegas’ signature restaurants, discounted room rates, and more. 

Once guests complete their Passport Book, it can be turned into the Cashier’s Cage for a chance to enter two drawings to win a cruise with Virgin Voyages. Drawings will take place on April 1 and May 1.

Cherry rewards tiers

Guests can enjoy a wide array of perks across the five tiers that make up Cherry Rewards, with rewards spanning all facets of the property, including gaming, entertainment, dining, and more. A comprehensive list of benefits at each tier can be found online.