Playson expands presence in Switzerland through new partnership with GAMRFIRST

iGaming studio Playson has further expanded its presence in the Swiss market following the launch of a partnership with GAMRFIRST, making its online slot titles available to a wider player base.

GAMRFIRST, launched in 2022, is the online brand of Casino Barrière Montreux in Switzerland, and is "the fastest-growing operator in the last 12 months," according to a press release. The operator offers slots, live casinos, and table games from global gaming providers.

Through this content agreement via Gamanza's Game Store content aggregation platform, Playson's most popular Hold and Win titles, Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Supercharged Clovers: Hold and Win, will be made available to GAMRFIRST's Swiss players.

The provider also plans to expand into the French market with GAMRFIRST upon the regulation of online casinos in the country.

"With this latest launch, Playson aims to build on its stellar reputation in the Swiss market, where it has partnered with several of the country's top operators and has enjoyed significant year-on-year growth," the company noted.

Blanka Homor, Sales Director at Playson, said: "We are thrilled to collaborate with GAMRFIRST and make our games available to even more players in Switzerland. This partnership builds on our steady growth in the jurisdiction. We look forward to a mutually successful cooperation and eagerly anticipate future opportunities to further expand together across Europe." 

Meanwhile, Clément Govinda-Miramon, GAMRFIRST MD, said: "Playson's products are widely enjoyed by players across Europe, and their games regularly rank among the most popular slots in the market. We are delighted to add their successful titles to our online casino and in doing so, expand the appeal of our offering to even more players."