Soft2Bet reflects on eight-year iGaming journey, philanthropy efforts in new film

Soft2Bet has reflected on its eight years in the iGaming industry, alongside the company's main philanthropic initiatives, in a new film featuring CEO Uri Poliavich. The audiovisual piece can be watched here.

The video highlights Poliavich's and his team's commitment to philanthropy, social impact, and disruptive technology, offering a look at their vision and their eight-year journey, along with the values shaping the company's future.

The film uncovers how Poliavich drives business success while championing education and community initiatives under his philosophy that "charity drives business."

Uri Poliavich, Founder and CEO of Soft2Bet, said: “I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”

Soft2Bet launched in a small office more than eight years ago, starting a journey that evolved into an international company with state-of-the-art Maltese headquarters.

Beginning as a B2C brand built on third-party solutions, Soft2Bet quickly transformed into a global B2C and B2B business, developing its own technology. Today, Soft2Bet is present in key markets, operates renowned brands, and boasts more than 16 licenses.

"This journey reflects the company’s DNA of innovation, platform development, and motivational engineering," the company said in a statement. These principles have shaped the creation of Soft2Bet's Motivational Engineering Gaming Application (MEGA), an in-house gamification solution.

Poliavich's journey in the iGaming industry

Reflecting on his origins, Poliavich discusses how his upbringing in Soviet Ukraine instilled "a hunger to improve his trajectory, not only for his family but for the iGaming industry." His drive to create a meaningful impact has shaped Soft2Bet’s mission, described as integrating innovation with purpose and improving how end users experience gaming.

Poliavich said: “In the last couple of years, we've been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. By doing this, we will not only improve our market share as an operator but also acquire new customers.”

The company's dedication to constant improvement powered the creation of MEGA, which enables operators to enhance engagement, customer retention, and user experience through data-driven insights and quality gaming content. Today, Soft2Bet’s turnkey solutions operate across major global markets.

Soft2Bet's focus on philanthropy

In the film, Poliavich discusses how passion and an open mindset can transform the reach of entrepreneurship into philanthropic efforts. In 2020, the CEO founded The Yael Foundation, an organization inspired by his wife that would soon fuel his business endeavours. 

The foundation, which focuses on boosting access to education in Jewish communities, supports more than 85 educational projects, kindergartens, Sunday schools, and special education initiatives across 37 countries. Since launching, the foundation has impacted more than 13,500 children worldwide.

Soft2Bet then expanded its vision with Soft2Bet Invest, a $50M innovation fund supporting entrepreneurs in iGaming and casual gaming. The fund targets growth-stage and mature companies using advanced technologies, including casual gaming concepts, AI, traffic differentiators, and user experience innovations.