"Our certification in Brazil demonstrates BGaming’s serious commitment to the region"

As the Latin American iGaming market continues to evolve, BGaming is making significant strides in the region. Ahead of BiS SiGMA Americas 2025, the company has reached a major milestone—securing certification in Brazil, a move that opens new doors for expansion and strategic partnerships. In addition to strengthening its presence in the market, BGaming is also embracing local culture through a unique CSR-driven initiative in collaboration with the A7MA Art Institute, supporting Brazilian artists and fostering deeper community engagement.

In this exclusive interview with Yogonet, Kate Puteiko, Chief Marketing Officer at BGaming, shares insights into the company’s latest achievements and vision for the future. From unlocking business opportunities in Brazil to new game releases like Alice Wonderluck, Aviamasters, and Wild Clusters, Kate discusses how these developments position the company for further growth in the region.

BGaming is set to exhibit at the BiS SiGMA Americas show in April. What should attendees expect from the company's participation in the event, and what opportunities does this meeting open for BGaming?

BGaming team is thrilled to participate in BiS SiGMA Americas in Brazil, where we will showcase our certified games and innovative promotional tools designed to enhance player engagement for local operators. With Brazil being a key market for BGaming, this event presents an exciting opportunity to strengthen partnerships and expand our presence in the region.

Beyond business, BGaming is committed to making a meaningful cultural impact. We are launching a creative CSR-driven initiative in collaboration with Brazil’s A7MA Art Institute. This project aims to support local artists, deepen community connections, and promote cultural outreach. As part of this initiative, A7MA artists have created exclusive artworks, which we will proudly present at the expo in São Paulo. Additionally, we are sponsoring an exhibition for emerging artists at the A7MA gallery, fostering young talent and celebrating the vital role of art in the community. 

We look forward to connecting with industry professionals and partners who share our vision for innovation and responsible business growth in Latin America!

What games do you expect to draw the most attention at the show? The company's latest releases include titles such as Alice Wonderluck, Aviamasters, and Wild Clusters. What sets them apart, and why should operators add them to their offerings?

At BiS SiGMA Americas, we will showcase our latest releases, Alice WonderLuck and Wild Clusters, alongside titles that are highly popular among LatAm players. Alice WonderLuck reimagines the classic Alice in Wonderland tale for iGaming, bringing a fresh twist to a well-loved theme. Wild Clusters is a space-themed slot packed with anticipation-driving features that keep players engaged.

Aviamasters stands out with its original gameplay mechanics and multipliers, offering a thrilling experience. Our hit titles, Plinko and Plinko 2, continue to attract players with their simple yet rewarding multiplier mechanics. Additionally, Burning Chilli X, Aztec Clusters, and other top-performing slots have proven to resonate well with the Latin American audience.

We are presenting a mix of BGaming’s classic favorites and top-performing regional games. The success of our titles in LatAm is driven by careful localization, cultural integration, and cutting-edge math and mechanics, all of which enhance player retention and engagement.

The showcase follows Brazil's launch of its regulated online gaming market in January and the company's receipt of full certification under this new framework. Can you tell us a bit more about this milestone?

I won’t sugarcoat it, the certification process was long and complex. Some guidelines lacked transparency, requiring us to carefully analyze them to ensure a correct and smooth certification process. Now that we have successfully completed it, we are excited to start working with licensed operators in Brazil, marking a major milestone for BGaming.

With Brazil’s regulated market opening up, competition is fierce, but our certification demonstrates BGaming’s serious commitment to the region. We are determined to strengthen our position in Latin America, and expanding our presence here remains a key focus for 2025. Bringing our games to more players, starting with Brazil, is an exciting step forward!

What are your first impressions since BGaming's entry into the Brazilian market? Are there any significant partnerships in the country you could mention to us?

We are actively expanding in Brazil, and our partners have been incredibly supportive of this journey. Most recently, we joined forces with Pixbet, one of the country’s most popular casino and sports betting operators. Strategic partnerships are key to success in the iGaming industry, and over the past year, we’ve been fortunate to establish relationships with more than 10 major players in Brazil, including Cactus Gaming, Salsa Technology, and Cometa Gaming, among others.

In addition to Brazil, BGaming's LatAm expansion has also seen the company receive supplier certification to enter Peru and Colombia at the end of 2024. Can you tell us a bit about BGaming's general approach to expansion in LatAm?

Online gambling is evolving rapidly, and Latin American markets are quick to adopt these changes. Currently, we are focusing on expanding in the markets we’ve entered, Brazil, Colombia, Mexico, and Peru. Our priority is to strengthen existing partnerships while also forging new ones.

Additionally, we’re placing a strong emphasis on working with streamers in the region, as they play a crucial role in our success. A lot of Latin American streamers love BGaming, which is evident from our ranking among the top 5 most-streamed providers by prominent influencers in the region. We deeply appreciate their trust. Part of BGaming’s strategy involves collaborating with online operators to create cost-effective promotional campaigns that feature industry-leading streamers to drive player engagement.

As you previously mentioned, BGaming has launched a major CSR-driven art project with A7MA Art Institute to support local artists. What are the key elements of this endeavor, and how does it reflect BGaming's commitment to Brazil?

Last year, we launched a charity project with A7MA Art Institute, and this time, we wanted to expand it further. The new CSR-driven art project focuses on recognizing and supporting local artists’ talents, as well as helping young artists gain valuable experience by showcasing their work.

This is one of our most ambitious collaborations to date, and it gives us the chance to engage with Brazil’s vibrant culture, which will help shape our market presence and inspire the development of new games that resonate with local players. We are thrilled to take this initiative beyond what the iGaming industry expects, creating a positive impact on Brazil's artistic community.