BetVictor Canada launches new safer gambling campaign featuring NBA legend Tracy McGrady 

BetVictor Canada has launched a new advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador. Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign's reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00 PM – 9:00 PM) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services. BetVictor Canada offers an array of tools and services to help its Canadian customers manage their gaming.

BetVictor is participating in the National Council of Problem Gambling campaign, to help increase public awareness of problem gambling.

Safer Gambling Ambassador, Tracy McGrady helps raise awareness about BetVictor's safer gambling tools.#PGAM2025 pic.twitter.com/L45v46cift

— BetVictor Canada (@BetVictorCanada) March 26, 2025

Mark Harper, Head of Emerging Markets at BV Group, said: "BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment, and recovery services.

"In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor's safer gambling tools such as loss limits, time alerts, and product restrictions, we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025."