Aristocrat Interactive launches custom branded game for Caesars Sportsbook & Casino  

Aristocrat Interactive has announced the launch of Caesars Ultimate Stars, a customized adaptation of its popular title Ultimate Stars. Caesars Ultimate Stars is now live in New Jersey and Michigan on Caesars Entertainment's online casino platform, Caesars Sportsbook & Casino.  

This version of Ultimate Stars has been reimagined to reflect Caesars Sportsbook & Casino's brand identity, featuring the distinctive color scheme of the Caesars Sportsbook & Casino brand affixed to scoreboards and fan outfits, as well as jerseys and soccer balls that serve as game symbols.

By delivering branded and differentiated products, this collaboration contributes to Aristocrat Interactive's goal of giving players the best gaming experience possible, the company said, while also reinforcing the identity of its operator partners. 

"This launch represents an exciting new chapter in our relationship with Caesars Entertainment," said Elena Jaacks, Vice President, Global Customer Success at Aristocrat Interactive.

"By introducing a player favorite game, with customized branded content, we're not only enhancing our digital portfolio, but also solidifying our commitment to delivering innovative and tailored gaming experiences across North America." 

"Caesars Ultimate Stars is a valuable addition to our portfolio, and we're pleased to bring this game to our players in New Jersey and Michigan," said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

"This branded game launch with Aristocrat Interactive underscores our commitment to delivering high-quality content through industry-leading partnerships. We have an aggressive roadmap for continued custom game releases that resonate with our audience, highlighting the unique themes and nature of our brands while providing exceptional gaming experiences." 

Caesars Ultimate Stars is now available in New Jersey and Michigan, and will soon also launch in Pennsylvania.