BiS SiGMA Americas 2025 to feature varied panels tackling the most trending matters in the industry

BiS SiGMA Americas 2025 announced its lineup of discussions for April 9, at the Transamerica Expo Center in São Paulo, featuring a wealth of insights and innovations across three simultaneous conference stages. 

The Jardins, Itaim, and Paulista stages will host expert panels, keynotes, and workshops, which will tackle the most trending topics in the industry. The second day promises to deepen conversations, offering valuable takeaways for stakeholders, operators, regulators, and innovators within the expanding Latin American market. 

Top 4 panels at Jardins Stage

The panels at Jardins Stage will focus on the key factors shaping the future of Brazil’s iGaming market. Discussions will cover the importance of associations in driving market sustainability, explore the role of technology in betting platforms, examine how innovation is combating match-fixing, and delve into how regulation has influenced player behaviour in the country’s newly regulated environment.

1) 11.40 | The Vital Role of Associations in Shaping Brazil’s iGaming Market | Panel

• Ana Bárbara Costa Teixeira, Director of Government Relations – ABRAJOGO
• Lucas Bernini, Founder – Bernini Legal
• Nathalia Nogues, Founder & Director – AMIG
• Pietro Cardia Lorenzoni, Lawyer – ANJL – Brazilian National Association of Games and Lotteries

2) 12.50 | Behind the Operations: Trends and Challenges in Betting Platforms | Panel

• Alexandre Tauszig, Commercial Director – NGX
• Lenildo Nogueira, Founder & CEO – Weebet
• Tiago Silva, CBO – Cactus Gaming
• Guilherme Buso, VP Brazil – Genius Sports

3) 14.00 | Integrity in Sport: Technology and Innovation as Allies Against Match-Fixing | Panel

• Filipe Rodrigues, CEO – Jogo Positivo
• Luiz Gustavo Zonca, Executive VP – Sportsradar
• Ruy Peixoto, CTO – Esportes Gaming Brasil
• Ian Cook, Managing Director – StoneTurn

4) 15.45 | A New Era: Brazilian Behaviour in the World of Regulated Gambling | Panel

• Fabíola Jaeger, Co-Founder & CEO – Caleta Gaming
• Sebastian Perrier, Founder & Director – Neko Games
• Eliane Nunes, Chief Growth Officer – Salsa Technology
• Rocío Moitino, Sales Director – Latam – Air Dice

Top 4 panels at Itaim Stage

At the Itaim Stage, the panels will delve into the rapidly evolving regulatory landscape in Brazil. Topics will cover the transformation of lotteries in the country, the challenges state lotteries face, the risks and opportunities for state and municipal lotteries, and the potential impact of tax reform on the betting market.

1) 11.05 | Lotteries in Transformation: Tradition and Innovation in Brazil’s Emerging Gaming Landscape | Panel

• Paulo Horn, Founding Partner – Paiva & Horn Associated Lawyers
• Ricardo Amado Costa, President – Febralot
• Fabiano Jantalia, Founding Partner – Jantalia Lawyers
• Daniel Romanowski, President – LOTTOPAR – State Lotteries of Paraná

2) 11.40 | The current challenges of state lotteries in Brazil | Panel

• Marcello Corrêa, VP – Special Commission on Sports Gaming, Lotteries, and Entertainment Law – OAB RJ (Brazilian Bar Association of Rio de Janeiro)
• Daniel Romanowski, President – LOTTOPAR – State Lotteries of Paraná
• Hazenclever Lopes Cançado, President – LOTERJ – Rio de Janeiro State Lottery
• Alexandre Manoel, President – Winning Bet Consortium Council – SP

3) 13.45 | State and Municipal Lotteries: A Systemic Analysis of Risks and Opportunities | Panel

• Amilton Noble, CEO – Hebara
• Fernanda Carla de Oliveira, Director, LOTESC – State Lottery of Santa Catarina
• Marcello Corrêa, VP – Special Commission on Sports Gaming, Lotteries, and Entertainment Law – OAB RJ (Brazilian Bar Association of Rio de Janeiro)
• Evaldo Bazeggio, Founder & CEO – Bazeggio Consulting

4) 15.05 | Tax Incentives and Taxation: How Can the Reform Transform the Betting Market? | Panel

• Udo Seckelmann, Head of Gambling & Crypto – Bichara and Motta Lawyers
• Bárbara Teles, Founder & Director – AMIG
• Paulo Reales, Founding Partner – Sterling Corp.

Top 7 discussions at Paulista Stage

The Paulista Stage will feature engaging discussions and workshops focusing on the future of digital assets, AI applications, and the transformation of business operations. Panels will explore the role of stablecoins in the payments ecosystem, showcase the latest AI tools for business, and discuss how AI agents are reshaping businesses across industries. Keynotes will also highlight the SiGMA Foundation’s impactful community efforts and offer insights into Brazil’s booming poker scene and its legal landscape. 

1) 11.05 | Stablecoins and Payments Ecosystem: User Acquisition, Infrastructure and Regulation Hurdles | Panel

• Alexandre Ludolf, Head of Investments – Transfero Group
• Heitor Miguel, Managing Partner – PMZ Capital
• Meryem Habibi, CRO – Bitpace
• Guilherme Giserman, Country Manager – ANDX
• Guilherme Prado, Regional Manager – Bitget

2) 11.40 | AI Workshop & Live Demo: Crafting an AI strategy for your business | Workshop

• Tony Ventura – Innovation and Technology Speaker 

3) 12.15 | How AI Agents Are Changing the Game for Business | Panel

• Tony Ventura, Innovation and Technology Speaker
• Kenneth Corrêa, Head of Strategy – 80 20 Marketing
• Fabrizio Perciany Conrado, Founder & Chief AI Architect – Eluminai
• Conrado de Sá, Founder & CEO – Acolyt

4) 13:40 | The Fight for Change: How SiGMA Foundation is Driving Impact in Sport and Beyond | Keynote

• Keith Marshall, Chief Philanthropy Officer – SiGMA Foundation

5) 14:00 | Poker in Brazil: Status and Updates | Panel

• Ivonne Montealegre, Poker Tour Operations Manager – SiGMA Group
• Name: Simon Isbäck, Head of Poker – Cubeia Sweden
• Lukas Robinson – Player/ Streamer/ SiGMA Poker Tour Ambassador

6) 14:30 | Responsible Gaming Best Practices from Around the Globe and their Application to Brazil’s Market | Keynote

• Stephen Crystal, Founder & CEO – SCCG Management

7) 15:20 | The Brazilian Online Market in Numbers | Keynote

• Ed Birkin, Managing Director – H2 Gambling Capital

Evening Highlights

The Centurion MMA Fight will kick off at 19:00 in VIP Station, São Paulo, offering a lineup of bouts, with doors opening at 19:00 and the first fight starting at 20:00. The event is open to all ticket holders, with BiS SiGMA badges required for entry.

Simultaneously, the SiGMA Poker Tour opening will take place at the Monte Carlo Poker Club and will feature an exciting satellite event with food and drinks available 24/7. Be sure to check out the event’s agenda to stay updated on all happenings during the event.